SEO Analyst

4 weeks ago


Bengaluru, India Great Learning Full time

Key Responsibilities

Keyword Research and Analysis:
Conduct thorough keyword research to identify high-potential keywords relevant to our courses and target audience.Analyze competitor keywords and industry trends to stay ahead of the curve.On-Page Optimization:
Optimize web pages for targeted keywords, ensuring content, meta tags, and other on-page elements are aligned with SEO best practices.Collaborate with content creators to integrate SEO strategies into content development.Technical SEO:
Audit and optimize website structure, internal linking, and other technical elements for improved search engine visibility.Work closely with the development team to implement technical SEO recommendations.Content Strategy:
Develop and execute a content strategy that aligns with SEO objectives and drives organic traffic.Identify opportunities for new content creation to address user needs and improve search rankings.Link Building:
Plan and execute effective link-building strategies to enhance domain authority and increase backlinks from authoritative sources.Monitoring and Reporting:
Regularly monitor website performance using analytics tools.Prepare and present detailed reports on key SEO metrics, rankings, and organic traffic.Collaboration:
Collaborate with cross-functional teams, including content, design, and development, to implement SEO recommendations.Stay informed about industry trends and algorithm updates, adjusting strategies accordingly.

Qualification:

Experience:
Minimum 3 years of experience in SEO with a proven track record of driving organic growth.\Experience in the education or e-learning sector is a plus.Technical Skills:
Proficient in using SEO tools such as Google Analytics, SEMrush, Ahrefs, etc.Strong understanding of on-page and technical SEO best practices.Communication Skills:
Excellent verbal and written communication skills.Ability to convey complex SEO concepts to non-technical stakeholders.Analytical Skills:
Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.

Team Player:
Ability to work collaboratively in a fast-paced, team-oriented environment.
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