GroupM Xaxis | Data Analyst

3 weeks ago

Gurugram, India GroupM Full time

Description

Position at GroupM

GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Data Analyst for our products team. The role requires a top-class candidate with great numeracy and proven analytics problem-solving skills to join our high energy, entrepreneurial team.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Description

This role is a fantastic opportunity for personal and professional growth, and to get to work with leading digital media data to ‘push the boundaries’ of how Xaxis uses data to deliver insight that shapes the advertising decisions of the leading brands we work with.

Reporting of the role

This role reports to the Head of Product & Marketing Science, Xaxis India.

3 best things about the job:

At Xaxis, you will collaborate with a group of quick witted, smart, and extremely dedicated coworkers and clients whom are all passionate about digital media.

The Xaxis work environment is inviting. You will work in an open modern space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives.

Everyone has a voice at Xaxis, and we are open to new ways of thinking, especially those that will contribute to the overall success of Xaxis. Opinions and ideas are always welcome; in fact, they are encouraged

We believe in the power of digital media to transform the way businesses and consumers can interact. You must believe as well.

Measures of success –

In three months:

Gain an in depth understanding of the programmatic landscape, be trained on the various Xaxis platforms specifically, data & analytics databases and tools and understand how Xaxis business operates

Lead the development of automated reporting solutions for trading and operations teams

Develop relationships and earn trust with your own team

In six months:

Working with the Engagement and Account Managers to deliver high value, in-depth analytics and reporting templates for external clients, automated where possible. Part of this will be to ensure that prior to the campaign all tracking and assets are in place as required by the briefing, then monitoring throughout the campaign that data is being collected.

During campaigns, you will ensure that automated analytics are delivered for the internal trading teams to make recommendations/changes to maintain performance and aid specific analysis regarding performance troubleshooting etc.

Own the automated reporting dashboards and ensure that data integrity and quality is maintained on a day-to-day basis. Perform active stakeholder management to continue to evolve these dashboards as per the priority requirements.

In twelve months:

Work with the APAC HQ / Global solutions teams to ensure the local and regional data analytics solutions are aligned and local needs are strongly represented at the regional / global level

Be an expert in data and lead bespoke insight analytics work as the demand and function continues to grow – i.e. answering complex business problems posed by our clients, providing thought leadership in defining measurement strategies, etc.

Responsibilities of the role:

Operational reporting delivery – ensuring campaign delivery/performance reports are consistently available to the trading team through automated dashboards, with any issues resolved within established SLA’s Provide mid-flight data extracts and consultations on data interpretation, and data description commentary where required Develop new data extracts and data visualizations Own and evolve the automated reporting dashboards Own and evolve any manual reporting templates Monitor and track request delivery vs. deadlines Present the insights internally to Account Management and Engagement Teams

What you will need:

Min 2 – 3 years’ experience working within an analytical role with media company. Prior experience within a digital media role is highly desirable, particularly DSP/RTB related. A degree in a quantitative field (e.g. economics, computer science, mathematics, statistics, engineering, physics, etc.) Proficiency in Excel (including but not limited to VLOOKUP’s, arrays, pivot tables, conditional and nested formulas, VBA/macros) Experience with SQL/ Big Query/AWS tech stack Hands-on experience on BI/Visual Analytics Tools like PowerBI, Tableau or Spotfire Knowledge or hands-on experience on analytics platforms like Google Analytics, Data Studio, Adobe Analytics, Datorama Evidence of technical comfort and good understanding of internet functionality desirable Analytical pedigree - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way Proactive and results-oriented A positive, can-do attitude with a thirst to continually learn new things An ability to work independently and collaboratively with a wide range of teams (trading, engagement, platforms) Excellent communication skills, both written and oral An interest in media, advertising and marketing


About Xaxis

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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