Digital Marketing Specialist

3 weeks ago

Bengaluru, India BPM Full time
What does BPM stand for? Innovation, opportunity, community, diversity, inclusivity, flexibility and so much more. B-P-M stands for “Because People Matter,” because at our core, our people drive everything we do and how we do it.We are a forward-thinking, full-service accounting firm providing modern solutions to businesses across the globe. We focus on comprehensive assurance, tax, and consulting services for our clients, and we provide our people and our community with the resources to lead meaningful and purposeful lives. While we are one of the largest California-based accounting firms, our flexible work locations and schedules mean we have professionals across the continent. BPM offers a rich diversity in clients, industries, and overall work. Our teams and our clients drive us to provide quality services and ignite unique insights and ideas that contribute to our continued success. Our clients come from diverse backgrounds and industries, which keep our people intellectually challenged every day.Our initiatives and ideals lead to our continued recognition as one of the “Best Places to Work” in the Bay Area and beyond. We are dedicated to providing meaningful careers for all our employees along with fostering an environment that allows an integrated lifestyle. Our flexible culture allows our professionals to live a balanced lifestyle between their work responsibilities and personal commitments.Burr Pilger Mayer India Pvt. Ltd. (BPM India) is a subsidiary of BPM LLP. Founded in 1986, BPM is one of the largest California-based accounting and consulting firms, ranking in the top 35 in the country. With 17 offices across the world, BPM serves emerging and mid-cap businesses as well as high-net-worth individuals in a broad range of industries, including financial services, technology, life science, manufacturing, food, wine and craft brewing, automotive, nonprofits, real estate and construction. The Firm’s International Tax Practice is one of the largest on the West Coast and its well-recognized SEC practice serves approximately 35 public reporting companies, mostly in the technology industry. Who is successful at BPM:  ·Caring people who put others first ·Self-starters who embody the BPM entrepreneurial spirit ·Authentic individuals with a diverse point of view ·Lifelong learners with a drive to excel ·Resilient people who rise to the occasion 

Key Responsibilities:

Website Management 1. Lead Website Development and Optimization: Take charge of the continuous development and optimization of the BPM LLP website, ensuring it stays current with industry trends, adheres to best practices, and meets high standards for user experience. Proactively research and implement innovative solutions to enhance website functionality and user engagement, keeping abreast of emerging technologies and design trends. 2. Regular Audits and Optimization: Conduct regular audits of the website to evaluate performance, usability, and SEO effectiveness, utilizing tools such as Google Analytics, Google Search Console, Core Web Vitals and SEMrush. Analyze audit findings and user feedback to identify areas for improvement, such as page load speed, navigation structure, and content relevance, and implement necessary changes to optimize performance and user experience. 3. Analytics and Insights: Monitor website analytics metrics, including traffic sources, page views, bounce rates, and conversion rates, to track performance trends and identify opportunities for optimization. Generate actionable insights from data analysis to inform strategic decision-making and drive continuous improvement initiatives across the website. 4. Vendor Management: Act as the primary liaison with the website vendor, managing the relationship and ensuring clear communication, timely project delivery, and adherence to budgetary constraints. Collaborate with the vendor to address technical issues, implement updates, and coordinate major website initiatives, maintaining a positive and productive partnership. HubSpot Administration 1. Campaign Management: Execute and manage multi-channel marketing campaigns within HubSpot, including email marketing, paid advertising, and content marketing initiatives. 2. Email Marketing: Create, send, and track email marketing campaigns, including automated workflows and personalized email sequences. Design and customize email templates to maintain brand consistency and streamline campaign creation. Track email performance metrics such as open rates, click-through rates, and conversions to measure campaign effectiveness. 3. Automation and Workflows: Utilize HubSpot's automation features to streamline marketing processes, automate repetitive tasks, and nurture leads through targeted workflows based on user behavior and engagement. Design and implement lead nurturing workflows, drip campaigns, and automated follow-up sequences to guide prospects through the buyer's journey and facilitate conversion. 4. Performance Tracking and Optimization: Monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and ROI, using HubSpot's reporting and analytics tools. Conduct A/B testing and experimentation to optimize campaign elements, such as subject lines, content variations, CTAs, and timing, to maximize engagement and results. 5. Lead Generation and Conversion: Create and optimize landing pages, forms, and CTAs within HubSpot to capture leads, track conversions, and facilitate seamless integration with Salesforce. Implement lead scoring and segmentation strategies to prioritize and qualify leads, ensuring alignment with sales objectives and efficient follow-up by the sales team.

Qualifications:

Bachelor's degree in marketing, communications, or related field. 5+ years of experience in digital marketing, with a focus on website management and marketing operations. 5+ years of WordPress experience. Proficiency in website development languages (HTML, CSS, JavaScript) is preferred. 5+ years hands-on HubSpot experience. 3+ years vendor management experience. Strong analytical skills, with the ability to gather and interpret data to inform decision-making and optimization strategies. Excellent communication skills, both verbal and written, with the ability to effectively collaborate with cross-functional teams. Detail-oriented with a commitment to quality and accuracy in all tasks and deliverables. Proven ability to manage multiple projects simultaneously in a fast-paced environment. Understanding of ADA website compliance standards and best practices. Knowledge of project management principles is a plus.

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