Content Creator

2 months ago

Bengaluru, India Decathlon Full time

Mission


Our Purpose : "Move people through the wonders of sport"

THE PROJECT / CONTEXT

To spark emotion and inspire Indians to play sport through strong, powerful visual content. With a responsibility to communicate to Indians from different areas, backgrounds, genders & age groups, the challenge is to capture what sport means to the many through images and video. Decathlon's videographer and video editor will create high-quality Image/video content to promote the brand's products, events, and initiatives. This individual will capture footage of various sports activities, product demonstrations, and interviews with athletes and customers. They will also edit the footage to produce engaging videos for Decathlon's marketing campaigns across various platforms.

WHAT DOES DECATHLON OFFER YOU?

You will solve diverse, complex challenges for our users and our OMNI platform, with vital, responsible team members who lead with curiosity, empathy, and optimism. We work hard, but we also play sports every week together. We celebrate our victories and create, and connect with an international network. We respect each other's time and the need for work-life balance and allow for autonomy in the design process and your career.


MARKETING AND COMMUNICATIONS TEAM

The team at Decathlon plays a pivotal role in brand building, product promotion, market research, customer engagement, online presence, public relations, internal communication, and community engagement. We ensure Decathlon's visibility, positive image, and strong connections with customers, employees, and stakeholders, driving the company's success in the sports retail industry.

Profile

KEY RESPONSIBILITIES : 

We work on three types of content creation - Business, Experience, and Branding.

The main responsibility of the candidate would be related to business content shoot and editing.

1.  Videography :

Plan and execute video shoots to capture compelling footage of Decathlon products, sports events, and other relevant content to social media as well.

Operate video equipment including cameras, audio recorders, and lighting setups to ensure high-quality footage.

Direct talent and subjects during filming to achieve desired shots and storylines.

Travel to different locations as needed for on-location shoots.

2.  Video Editing :

Edit raw or existing footage into polished videos that align with Decathlon's brand identity and marketing goals.

Use video editing software (e.g., Adobe Premiere Pro, After Effects, Lightroom) to assemble footage, add effects, and create smooth transitions.

Incorporate music, graphics, and other elements to enhance the visual appeal of the videos.

Collaborate with the marketing team to develop creative concepts and storyboards for video projects.

3.  Post Production :

Ensure that final image/video products meet Decathlon's standards for quality, accuracy, and professionalism.

Manage file organization and backup procedures to maintain an efficient workflow.

Continuously seek opportunities to improve video production processes and techniques.

4.  Collaboration

Collaborate with agencies and sports teams to complete catalog shoots.

Work closely with other members of the marketing team, including graphic designers, copywriters, and social media managers, to integrate video content into broader marketing campaigns.

Communicate effectively with stakeholders to understand project requirements and expectations.

Solicit feedback from colleagues and incorporate revisions as necessary to refine the finished videos.

KPI’s

Increase in User growth (new existing)

Saving better ROI

CTR

Quality Ranking for paid video ads

Maintain the quality of the Visual content creation.. 

Revenue generated

Youtube - Increase in content/ engagement

MINDSET:-  

You have a strong taste for image, photography, video, and graphic design. You (even partially) master the case - video editing skills are a plus

You are creative and curious, you do not hesitate to innovate in terms of communication, and do not hesitate to ask for help when needed. You are present on social networks and comfortable with the creation of associated content. You have a great sense of organization and strong interpersonal skills. You like working in a team. Responsible and autonomous, you know how to decide and you have a sense of results (Data-driven). You like to take up challenges and you know how to adapt to changes. You are mobile (regular trips). You have a successful professional experience in the field of content marketing. You are organized, with communicative skills and the ability to anticipate and resolve any failures or difficulties that may arise. You see in each difficulty an opportunity and a challenge to improve. You are comfortable with teamwork and networking. You are passionate about communication, with experience in creating content for your entity, and you have a fondness for new Media and digital trends.

Start date - As soon as possible

Location - Decathlon Anubhava, Bangalore. 

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