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SFMC Developer | 4-6 Years | Bangalore

6 months ago

Mumbai, India Capgemini Full time
Job Description
  • The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform.
  • This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys.
  • Aware of SDLC and Support processes as required by projects
  • Hands on experience with Email Studio knowledge – A/B Testing, Segmentation, and Integration with microsites, websites and landing pages, personalization concepts, triggered emails, campaign waves.
  • Ability to conduct end-user training – good to have.
Primary Skills
  • Ability to work effectively with non-technical personnel
  • Experience with email and/or marketing automation software and integration with databases
  • Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required.
  • Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails
  • Develop responsive email templates with extensive knowledge of AMPscript
  • Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essential
  • Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficial
  • Master with SQL and robust
  • understanding of Marketing Cloud’s contact data model
  • Experience utilizing Journey Builder with thorough
  • understanding of Audience Builder configuration.
  • Ability to elicit requirements and translate to technical solutions that can scale across multiple business units
  • Experience with web service integration (REST/SOAP) would be beneficial
  • Certification in SFMC
Secondary Skills
  • Good written and verbal communication skills