Marketing Associate

1 month ago

Indore, India Sophos Knowledge Services Full time

Sophos Knowledge Services is a trailblazing consultancy and a Center of Excellence in the realms of Data Science and Artificial Intelligence. Our multidimensional approach encompasses consulting, research, and academia, driving transformative change in business landscapes. Join our esteemed team as we tackle the world's most pressing challenges, utilizing data analysis and AI to propel the nation's and humanity's development forward.

The Role

You will be responsible for :

  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
  • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
  • Reviewing and optimising the design and content of all online assets including the company website and social media pages.
  • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  • Using A/B testing to optimise digital marketing performance.
  • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  • Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
  • Using customer insights to construct effective CRM campaigns.
  • Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
  • Driving performance marketing via .
  • Planning and executing viral marketing campaigns across a range of social media platforms.

Ideal Profile

  • You have at least 1 year experience ideally in Digital Marketing within Professional Services industry.
  • Experience within would be a strong advantage.
  • You are a strong team player who can manage multiple stakeholders
  • You are adaptable and thrive in changing environments
  • You pay strong attention to detail and deliver work that is of a high standard

What's on Offer?

  • Flexible working options
  • Strong opportunities to progress your career
  • Leadership Role

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