Marketing Executive

2 months ago

Bengaluru, India Tenovia Full time

Role Responsibilities:

Will be the Owner of the Client VOC of the campaign team

Ensures that the P&L of the campaign team is maintained and optimized

Has strong fundamentals in both marketplace advertising and D2C advertising

Responsible for driving automation internally through Martech adoption/building with the objective of superior

delivery and optimized resourcing

Responsible for building and grooming Campaign, SEO and Social Media Specialists internally - manage, mentor,

coach and bring in best practices to the working rhythms of employees with a sharp focus on setting and

achieving aggressive targets

Own the knowledge creation of best practices, digital analytics and optimization across paid platforms

Deep dive and identify the root cause of gaps in execution and KPI achievement & lead process streamlining as

required

Map how organic, paid and social channels work synchronously for the customer as the internal marketing head

for the client

Manage client escalations and delivery lapses with timely deep diving

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Collaborates with internal/external teams to deliver critical initiatives

Responsible for overseeing optimization efficiency of the team, creative team, and copy rollout, A/B testing of

campaigns aiding efficient campaign execution and achieving revenue and performance metrics.

Understand requirements, implement, and oversee all aspects of mid-market & enterprise-targeted digital

campaigns.

Measure and improve Operational goals/activities using data

Plan and commit to SLAs & TATs by managing clients, resources

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