Market Research Analyst

2 months ago

Pune, India Market Expertise Full time

Job description (Market Research Analyst)

Roles and Responsibilities:

Primarily will be involved in conducting research surveys through telephonic interviews globally and record the feedback with 100% accuracy

Conducting telephonic (CATI) and web based (CAWI) interviews with CXOs, Senior and Mid-Level executives across different geographies.

Understand business objectives to discover prospective client preferences.

Building Databases through various search engines like ZoomInfo, LinkedIn, Open Search, Google, Bloomberg, Hoovers etc.

Performing Market Research across industry verticals such as Information Technology, Financial Services, Retail, Manufacturing, Telecommunication, Health-care, Energy and Utilities, Pharmacy, Automobiles etc

Skills:

Excellent verbal and written communication

Using problem-solving skills to handle difficult or irate clients

A methodical approach to manage focus groups, carrying out interviews and conducting surveys over the phone

Ability to cope up with the fast-paced work.

Should be flexible and willing to learn and work as part of the team and organization

Must be able to work a flexible schedule

Open positions: 20

Designation: Market Research Analyst(Voice Process)

Employment Type: Full-Time

Job Location: Viman Nagar, Pune

Shift Timings: Rotational

Fixed Saturday & Sunday Weekly off

Industry Type: Market Research (Business to Business)

Education: Any Bachelors Degree


About Company - Market Expertise is a trusted and proficient B2B enterprise, with more than 10 years of expertise in the industry. Highly regarded for providing quality research, value-added and timely services on a global scale, we deliver projects in multiple languages in over 90 countries


Industry Type Analytics / KPO / Research

Department: Research

Employment Type: Full Time(Work From Office)

Education

UG : Any Graduate

PG : Any Postgraduate

Skills: Excellent English Communication, Primary Research, International Voice process

Must have: International BPO Experience, minimum 2 years

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
  • Understand business objectives and design surveys to discover prospective customers preferences
  • Compile and analyze statistical data using modern and traditional methods to collect it
  • Perform valid and reliable market research SWOT analysis
  • Interpret data, formulate reports and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices
  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
  • Understand business objectives and design surveys to discover prospective customers preferences
  • Compile and analyze statistical data using modern and traditional methods to collect it
  • Perform valid and reliable market research SWOT analysis
  • Interpret data, formulate reports and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices
  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong analytical and critical thinking
  • BS degree in Statistics, Marketing or related field
  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong analytical and critical thinking
  • BS degree in Statistics, Marketing or related field

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