Lead Copywriter

4 weeks ago

Mumbai, India Wife Full time

Wife is looking for a Lead Copywriter (branding/ advertising and marketing) big-picture thinker, a storyteller, one who can integrate snappy copy and writing skills, concepts, ideas, presentations with market insights, consumer behavior, brand development tools and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, analysis, should be words he/ she uses in passé. If David Aaker is your claimed mentor or you watch ads for entertainment, then we’re looking for you. And if you are looking for us too, below are the specifics.

  • Be a creative team player, talented wordsmith, and grammar sleuth.
  • Develop existing and new brand ideas and strategies, after undergoing thorough research and analysis of current market and trends using traditional tried and tested and modern disruptive methods.
  • Create marketing and communication strategies in line with the brand values and thereafter enhance its positioning in the market.
  • Think forward and anticipate future trends, opportunities and prospective successes for the brand.
  • Be collaborative, a creative thinker and be fact-driven.
  • Create real and effective yet simple and disruptive short-term and long-term plans, calendars, and strategies – that will not only be inspirational but also actionable.
  • Contribute to the company’s overall growth strategy.


Requirements
  • A Bachelors’/ Masters’/ Specialized course in Marketing and Communications or Advertising
  • Confidence, tact, people-skills, instinctiveness
  • Strong command of language – oral and written
  • High-degree of understanding of audience, brands and the market 
  • Strong leadership skills with experience in managing a team
  • 5+ years of relevant experience in the same/ similar role. B2B advertising preferred, Long format writing
  • Multi-tasker
  • Presentation & Pitching skills
  • Technically equipped to conduct thorough market research (primary and secondary)


BenefitsNow, why should you swipe right on us (or in this case ‘apply’):  
  • We love growth and truly believe that if you grow, we will grow. This is why our appraisals are performance-based which go beyond traditional yearly compliance.  
  • We really hope you never have to use this ‘perk’ but in case you do, we’ve got you covered with Personal Health Insurance & Accidental coverage.  
  • Your weekends are completely yours. Unlike traditional set-ups, we have 5 days working week. Any exceptions also come with comp-offs.  
  • Work-Wife balance is the key to ultimate happiness. So, you can have flexible working hours that help you (without inconveniencing your colleagues, of course) achieve the best output.  
  • We are obsessed with food and sometimes fast delivery is just not fast enough So, we have our very own Café Wifeys where you can keep trying something delectable using the monthly credits that you will get.
  • Speaking of food, we have ‘Chit Chaats’ every Wednesday where we exchange learnings, indulge our competitive sides, check in on each other, all over the best that Mumbai Street food scene has to offer. Samosa and strategy? Yes, please
  • We have a true open-door system. You should check out our Mumbai HO pictures, we’ve even broken down walls to open up conversations.  
  • We work hard to maintain Wife as an equitable, inclusive and respectful workplace. We wait and crusade for the day that this doesn’t have to be listed as a ‘benefit’ but till then, know that your voice will always matter here, irrespective of your designation.


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