Media Manager
3 weeks ago
Purpose : To plan and execute media campaigns and sponsorships for MSIL
Role Description:
Planning and executing media associations(sponsorship) and brand campaign with efficient(maximize ROI) and effective media plans Tailoring the Media Mix to communicate the marketing communication and brand imagery to right target audience, at right time and at right place (medium of communication) Tracking media habits and media consumption patterns (Medium Wise, Genre Wise), Industry Media Spends (medium, genre) and continuous engagement with various media houses across mediums to understand the trends and opportunities. Maintain Media Agency & Vendor relationships along with Rate Delivery and quality deliveryQualification : MBA (Marketing) (UGC/AICTE approved institute only)
Experience : 4 - 7 years
Principal Accountabilities :
Media Planning - (TV, OTT, PRINT, CINEMA, OOH & RADIO) 100% and efficient utilization of media budgets Optimized and efficient media plan Monitoring performance of media agency and plans/associations(sponsorships) deliverables Negotiation of media rates Competition Media Tracking & Trend Monitoring Management MIS & Presentation Adherence to internal controls and policiesSkills/Knowledge
Understanding of Media Basics of Reach, Frequency & Impact based planning Independently (Hands on experience) of handling and developing media campaigns, execution and monitoring of media plans Co-ordination & Negotiations with media agency partners Monitoring of day to day and campaign related work of media agencyBehavioural Competencies :
Go-Getter Team Player Critical thinking Negotiation Skills Problem Solving Customer ObsessionTechnical Competencies :
Knowledge of media planning and measurement software/tools like YUMI, Adex, IRS, ABC, Comscore, TAM, RAM etc Understanding of BARC & Digital Planning Tools Proficiency in MS Office-
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