Brand Manager

3 weeks ago

Chennai, India Saaki Argus & Averil Consulting Full time

AboutClient:

Our Client is one of theoldest Company operating in the Sweeteners and Nutraceuticalsspace. It has a diversified portfolio of products includingbioproducts nutraceuticals and cogeneration of power. It is also aleader in organic farming and sustainable agriculture.


Location Chennai

Experience 10 Years


Roles& Responsibility:


  • Determine keybrand goals and strategies to achieve them with sharp understandingof Customer Trade Consumer Brand and Business insights.
  • Develop and execute brand marketing plans on time and infull like promotion planning marcom media planningSM&Digital Ecom/MT/Trade marketing initiatives new productrollouts etc.
  • Manage brand budgets to ensurespends are optimal and aligned to budgets
  • Workwith Sales teams (GT/MT/Ecom) to ensure good execution of brandgoals on ground
  • Review periodically the brandcategory competition target markets and consumers for smart andtimely interventions to grow Brand Sales and Market Share andloyalty/advocacy.
  • Effectively communicatecoordinate develop and manage internal and external stakeholdersincluding functions like legal technical commercial PackagingR&D QA/QC and 3Ps like creative agencies SM&DigitalResearch agencies Activation agencies etc.

KPIs:

  • Achieve Targets Sales Turnover Market share Brand HealthMetrics Brand Contribution Budgets Media plan JBP Retail Activationand ROI where applicable.
  • Determine brandmarketing plans and calendar of relevant activity plans andeffectively roll them out on time and in full to ensure the aboveKPI s (mentioned in point 1) are met.
  • Workclosely with sales teams research teams NPD teams in markets anddevelop understanding of consumer brand customer andmarkets
  • Put together JBP brand plans (JointBusiness Plan initiatives and budgets) for key customers workingalongside key account managers of Modern Trade and Ecommerceaccounts and effectively roll them out to build brand salience andshare.
  • Coordinate and monitor research brandproduct consumer market newproduct as required
  • Effectively coordinate with and manage internal andexternal stakeholders and repotees if any.

Remote Work :

No

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