Content Strategist

4 days ago


Mumbai, India LexiConn Full time
Job Description
We are a content writing and development agency focused on delivering high-quality, impactful content for our clients. We are seeking a talented Content Strategist to help shape and execute content strategy for our client who is a leading financial services company that aims to empower individuals and small businesses in urban, semi-urban, and rural areas of India by providing easy-to-use, transparent financial products.

RequirementsResponsibilities:

  • Strategy Development: Design and implement a comprehensive content strategy that aligns with the client's goals to reach diverse customer groups, including individuals and small businesses in urban, semi-urban, and rural areas.
  • Audience Research: Conduct in-depth research to understand the financial needs and challenges of the target audience. Develop customer personas and map out customer journeys.
  • Content Planning: Create and manage a content calendar that includes blogs, articles, social media posts, videos, and other formats to engage the target audience.
  • Collaboration: Work closely with marketing, design, and product teams to ensure content aligns with overall brand and marketing strategies. Apply instructional design principles to create educational content that simplifies complex financial concepts and products, to educate and engage customers.
  • SEO Optimization: Develop and implement SEO strategies to improve content visibility and drive organic traffic.
  • Analytics and Reporting: Monitor content performance using analytics tools. Provide regular reports and insights to refine and improve content strategies.
  • Compliance: Ensure all content meets regulatory and compliance requirements in the financial sector.
Requirements:

  • Education: Bachelor’s degree in Marketing, Communications, Finance, Instructional Design, or a related field.
  • Experience:
    • Minimum of 3 years of experience in content strategy, content marketing, or instructional design.
    • Proven experience in the financial services sector is highly desirable.
  • Skills:
    • Strong understanding of personal finance and financial products.
    • Excellent writing and editorial skills.
    • Working experience of instructional design will be preferred.
    • Proficiency in SEO and content management systems (CMS).
    • Ability to analyze data and draw actionable insights.
    • Strong project management and organizational skills.
  • Personal Attributes:
    • Creative thinker with a strategic mindset.
    • Ability to work independently and as part of a team.
    • Strong interpersonal and communication skills.


Benefits
  • An opportunity to learn and experience inclusive growth
  • Work closely with the top management
  • Be a part of an organization that values work-life integration
  • 40-hour work week



Requirements
Responsibilities: Strategy Development: Design and implement a comprehensive content strategy that aligns with the client's goals to reach diverse customer groups, including individuals and small businesses in urban, semi-urban, and rural areas. Audience Research: Conduct in-depth research to understand the financial needs and challenges of the target audience. Develop customer personas and map out customer journeys. Content Planning: Create and manage a content calendar that includes blogs, articles, social media posts, videos, and other formats to engage the target audience. Collaboration: Work closely with marketing, design, and product teams to ensure content aligns with overall brand and marketing strategies. Apply instructional design principles to create educational content that simplifies complex financial concepts and products, to educate and engage customers. SEO Optimization: Develop and implement SEO strategies to improve content visibility and drive organic traffic. Analytics and Reporting: Monitor content performance using analytics tools. Provide regular reports and insights to refine and improve content strategies. Compliance: Ensure all content meets regulatory and compliance requirements in the financial sector. Requirements: Education: Bachelor’s degree in Marketing, Communications, Finance, Instructional Design, or a related field. Experience: Minimum of 3 years of experience in content strategy, content marketing, or instructional design. Proven experience in the financial services sector is highly desirable. Skills: Strong understanding of personal finance and financial products. Excellent writing and editorial skills. Working experience of instructional design will be preferred. Proficiency in SEO and content management systems (CMS). Ability to analyze data and draw actionable insights. Strong project management and organizational skills. Personal Attributes: Creative thinker with a strategic mindset. Ability to work independently and as part of a team. Strong interpersonal and communication skills.
  • Content Strategist

    2 months ago


    Mumbai, India Pepper Content Full time

    Pepper Content is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent,...

  • Content Strategist

    3 days ago


    Mumbai, India Content-Whale Full time

    **What will you do?-** - Develop and execute content strategies aligned with business objectives and target audience. - Conduct thorough research to understand industry trends, target audience preferences, and competitive landscape. - Define content goals, messaging, and tone of voice for various platforms and channels. - Create content calendars and oversee...

  • Content Strategist

    3 weeks ago


    Mumbai, India Content-Whale Private Limited Full time

    **About Content Whale-** Welcome to Content Whale, where we redefine the content industry. With exemplary SEO content fused with captivating visuals, we help businesses become content accelerated entities. Experience the power of our professional approach and unleash your true potential. Join us on the journey to content excellence. Seeking a talented and...


  • Andheri, Mumbai, Maharashtra, India Content Whale Full time

    **Content Strategist (SEO)** **About Content Whale** Welcome to Content Whale, where we redefine the content industry. With exemplary SEO content fused with captivating visuals, we help businesses become content accelerated entities. Experience the power of our professional approach and unleash your true potential. Join us on the journey to content...

  • SEO Content Strategist

    24 hours ago


    Andheri, Mumbai, Maharashtra, India Content Whale Full time

    **Content Strategist (SEO)** **About Content Whale** Welcome to Content Whale, where we redefine the content industry. With exemplary SEO content fused with captivating visuals, we help businesses become content accelerated entities. Experience the power of our professional approach and unleash your true potential. Join us on the journey to content...

  • Content Strategist

    2 months ago


    Andheri East, Mumbai, Maharashtra, India Content Whale Full time

    **Content Strategist - Sales** **About Content Whale** Welcome to Content Whale, where we redefine the content industry. With exemplary SEO content fused with captivating visuals, we help businesses become content accelerated entities. Experience the power of our professional approach and unleash your true potential. Join us on the journey to content...

  • Content Strategist

    2 days ago


    mumbai, India VastraVibe Full time

    Job Role: Content Strategist Exp: 4+ Years CTC: open Notice Period Immediate Joiners preferred Responsibilities: Create creative strategy/new content for clients. Work closely with design, content team to build and audit marketing toolkits Collaborating with team members writers, content creators/designers and account managers to consistently deliver...

  • Content Strategist

    1 day ago


    Mumbai, India VastraVibe Full time

    Job Role: Content StrategistExp: 4+ YearsCTC: openNotice PeriodImmediate Joiners preferredResponsibilities:Create creative strategy/new content for clients. Work closely with design, content team to build and audit marketing toolkitsCollaborating with team memberswriters, content creators/designers and account managers to consistently deliver high...

  • Content Strategist

    2 weeks ago


    Mumbai, India Talent Corner HR Services Pvt Ltd Full time

    **Job Brief**: - We are looking for a Creative Content Strategist from a digital agency background to develop a roadmap for how content can contribute to achieving brand-business goals. Content Strategists are primarily audience centric marketers, being constantly aware of latest trends; they use their knowledge, skill-set, and storytelling talent to help...

  • Content Strategist

    1 week ago


    Mumbai, Maharashtra, India V5 Global Services Full time

    Content Strategist*:Industry Beauty/Fitness/PersonalCare/SPALocation Maharashtra MumbaiExperience Range - 5 YearsQualification Marketing b.a (Graduate)Job Description About Us About Company Roles and Responsibility Position: Content Strategist Location: MumbaiDeveloping clear and engaging content that is consistent with the company's brand image and...

  • Content Strategist

    3 weeks ago


    Mumbai, India Balance Nutrition Full time

    **Content Strategy and creation** Balance Nutrition has grown 5X last fiscal year without a single rupee ad spend driven by content We have build a massive community of followers across social media platforms using our organic content and over last 7 years build a solid content library Now the founders are looking to hand over this batin of content...

  • Content Strategist

    2 months ago


    Mumbai, India The 4P Solutions Full time

    Job Description - 1- Position Identification: Designation - Content Strategist Department - Content 2- Organizational Relationships: Reporting to - Operations Head Direct Subordinates - Content Team, CS team, Design team, BD Team, Social Media team External Relationships - Clients, Points of Contact, Associates 3- Purpose of the Job: - Content...

  • Content Strategist

    2 weeks ago


    Mumbai, Maharashtra, India Elementswork Full time

    **Content Strategist**: The Culture Hub, a new talent management agency is looking for a Social Media Strategist. We're looking for someone with 1 - 4 years of experience, who fulfils the following criteria. **MUMBAI CANDIDATES ONLY.** 1. Talent Management agency experience preferred 2. Should have worked both with brands and talents 3. Proven record of...

  • Content Strategist

    2 months ago


    Mumbai, India CLXNS technologies Full time

    The social media content strategist is responsible for creating and implementing a comprehensive social media content strategy for the company/brand. The main goal of this role is to build and maintain a strong online presence for the company/brand, increase engagement, and drive traffic to the company's website. The specific job responsibilities of a...

  • Content Strategist

    3 days ago


    Mumbai, India Infidigit Full time

    **Designation: Senior Executive - Content strategist** **Location -** Goregaon, Mumbai **Positions -** 1 **Experience -** 4-6 years - **This is an onsite position; - hybrid is not available**_ - **Previous work experience in a Marketing / Advertising Agency OR e-commerce, technology, healthcare, OTT Industries etc. preferred.**_ **Job brief** We are...

  • Content Strategist

    1 week ago


    Mumbai, Maharashtra, India BigTrunk Communications Full time

    3+ years of experience in content creation and management - Good knowledge of social media platforms and tools - Ability to create content (monthly calendar) for the brands with social media requirements - Collaboration with internal stakeholders to generate output that can be benchmarked - Identifying and executing trending content for the brands -...

  • Content Strategist

    2 weeks ago


    Mumbai, India Balance Nutrition Full time

    Balance Nutrition has grown 5X last fiscal year without a single rupee ad spend driven by content. We have build a massive community of followers across social media platforms using our organic content and over last 7 years build a solid content library Now the founders are looking to hand over this baton of content strategy and create a team of...

  • Content Strategist

    3 weeks ago


    Mumbai, India Adfactors PR Full time

    **Mumbai, Delhi, Bengaluru** **Digital at Adfactors PR** We already have **200+ digital professionals** working on social media marketing, content marketing, and influencer marketing, with a strong focus on corporate and B2B communications. These professionals include digital planners, data analysts, content strategists, graphic designers, and influencer...

  • Content Strategist

    1 week ago


    Mumbai, India NEWJ Full time

    NEWJ (New Emerging World of Journalism Limited) is one of India’s fastest growing media-tech companies, founded by a team of young entrepreneurs led by Shalabh Upadhyay and Kunal Chaudhary backed by Jio Platforms Limited. It is a video-only, mobile-first publisher focused on creating and producing high impact video content for the smartphone obsessed young...

  • Content Strategist

    2 weeks ago


    Mumbai, India Triedge Solution Full time

    Position: Content Strategist Location: Mumbai **Salary**: 300000 - 400000 Annually Job role: 1. Develop and implement engaging content strategies that drive brand awareness and achieve business goals 2. Develop and execute content strategies aligned with business objectives and target audience 3. Conduct thorough research to understand industry trends,...