![Decathlon](https://media.trabajo.org/img/noimg.jpg)
Online Merchandiser
2 weeks ago
Mission
ONLINE MERCHANDISER
About Us : At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport"
We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.
TEAM BACKGROUND :
You will be a part of the Omni-commerce team at Decathlon, with a specific focus on
● E-Commerce Turnover & Turnover growth
● Product discoverability and ease of selection (PPV and ATC)
● Conversion Rate on mobile app and web
● Product return rate
● Perceived availability
Profile
Job Description :
An Online Merchandiser plays a crucial role in ecommerce companies by overseeing the operational management and optimization of product categories, product detail pages and sport landing pages. This position requires a deep understanding of online consumer journey behavior, market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories. The Online Merchandiser collaborates with cross-functional teams, including X-commerce team, category managers, operations to achieve online journey behavioral metrices objectives and maximize sales performance.
Responsibilities :
Strategy
Develop and execute sport site merchandising calendar for website based on seasonality and turnover trend.
Design and implementation of online customer journey experiences, suitable for the sport universe.
Project and Performance Management
Monitor and analyze website shopping journey and behavioral data to identify trends and opportunities for improvement.
SEO Keyword Rakings
Behavioral metrics piloting (PPV, ATC, CTR).
Collaborate with X-Commerce team to ensure product features are developed based on customer behavioral insights and provide a positive impact on business.
Stakeholder Management / Collaborations
Collaborate with Category Managers to plan and implement effective online customer journey experience.
Work closely with Product Managers to optimize the site merchandising features and develop the roadmap of products to address customer/user needs.
Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievances.
Key Deliverables
Economic - Average Order Value, Average Order Quantity, Return Rate
Strategic - Product page views, Add to cart, Bounce Rate, Exit Rate, Perceived Availability
Qualifications :
Master's degree is preferred
Proficient analytical skills, with a strong ability in data analysis
Outstanding communication and negotiation skills are essential
Office Location : Decathlon Anubhava, Bangalore
Work policy : Hybrid Settings
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