Senior Software Engineer – SFMC

4 months ago

Hyderabad, India Bristol Myers Squibb Full time

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Capabilities:

Strong Experience in deploying campaigns Salesforce technology solutions –Specifically SFMC Marketing Cloud Personalization with knowledge of the broader omnichannel ecosystem Salesforce CDP, Sales Cloud, Media DSPs/Ad Servers Strong knowledge of programming languages such as Javascript, HTML, AMPscript, SOQL and, Dynamic messaging scripts. Hands on experience with design/delivery of solutions on Salesforce Marketing Cloud using Email Studio, Mobile Studio, Journey builder, MC Personalization , Automation Studio Integration experience with web platforms such as Adobe Experience Manager and Salesforce Customer Data Cloud. Experience with service support ticketing and configuration management such as JIRA and ServiceNow.

Experience & Qualification requirements:

5-7 years of hands-on experience developing consent and campaign management solutions for Web, email, mobile Direct Mail, and other omni-channels Extensive experience with Journey builder, Contact builder and Content builder, automation studio in SFMC Experience in MCP to implement SDK integration with AEM, create Javascript beacons and develop site mapping by properly determining content zones, listeners, page types etc. Integration experience with SFMC, Salesforce Customer Data cloud , Veeva , Salesforce Core and other external systems Implement Complex data modeling to harmonize engagement data from the Web, Email, Mobile, and other Data Clouds to create unified profile of customers. Excellent collaboration and communication skills to build strong partnerships. Deep analytical skills and logical thinking to identify and resolve technical issues. Ability to provide thought leadership and act as a technical subject matter expert for stakeholders Ability to demonstrate technical concepts to non-technical audiences.

Key Accountabilities:

Responsible for working in an omni-channel, cross cloud Salesforce environment and needs to have a strong background in Salesforce Marketing Cloud Personalization (Interaction Studio) data architecture, campaigns and integrations. Work with website capability team, Business Stakeholders, agencies and vendors to understand the business context and use cases and translate the business cases into technical requirements.  Guide best practices and use cases for real time retargeting and dynamic content personalization (Web, Email and Media Channels Implement MCP SDK integration with AEM commercial/medical websites, create site mapping, IS objects like categories, catalogue, segments, and recipes to drive personalization across web and other omni-channels. ETL Integrations across campaign management eco system to build unified view of a customer. Partners very closely with adjacent IT teams to ensure the delivery and operations of digital capabilities and that CCM capabilities are fully understood and leveraged. Matrix leadership of IT resources in other IT functions: responsible for ensuring that all IT functions are successful in their delivery of services. Key matrix IT partner functions include enterprise and data architecture, cyber security, application support & maintenance, program management, information & data management, collaboration services and infrastructure services.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

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