Digital Marketing with Google Ads

2 weeks ago

Coimbatore, India Venpep Solutions Full time
Overview:The DigitalMarketing role with a focus on Google Ads is a crucial positionwithin our organization responsible for developing and executingdigital marketing strategies to drive online traffic leads andconversions. The individual in this role will play a key part inoptimizing Google Ads campaigns and conducting digital marketinginitiatives to enhance brand visibility engagement and revenuegeneration.KeyResponsibilities:
  • Plan execute andoptimize Google Ads campaigns to meet set objectives andKPIs.
  • Conduct keyword research ad copy creationand performance analysis to maximize campaigneffectiveness.
  • Utilize Google Analytics andother tools to track measure and report on campaign performance andmake datadriven decisions.
  • Implement SEOstrategies to improve organic search rankings and drive websitetraffic.
  • Create and manage engaging digitalcontent across various platforms to attract and retaincustomers.
  • Collaborate with crossfunctionalteams to align digital marketing efforts with overall businessgoals.
  • Stay updated with industry trends andbest practices in digital marketing and GoogleAds.
  • Optimize landing pages and website userexperience for improved conversionrates.
  • Monitor and manage online reputation andbrand presence through digitalchannels.
  • Implement A/B testing and othertactics to continuously improve campaignperformance.
  • Manage budgets allocate fundseffectively and ensure a positive ROI from digital marketingefforts.
RequiredQualifications:
  • Bachelor s degree inMarketing Communications or a relatedfield.
  • Proven experience in developing andmanaging Google Ads campaigns.
  • Demonstrableunderstanding of SEO SEM and digital marketing bestpractices.
  • Proficiency in Google Analytics andother digital marketing tools andplatforms.
  • Strong analytical skills with theability to interpret complex data and make informeddecisions.
  • Excellent communication andcollaboration abilities to work effectively with internal andexternal stakeholders.
  • Indepth knowledge ofonline advertising principles andplatforms.
  • Ability to multitask prioritize andmanage time efficiently in a fastpacedenvironment.
  • Certifications in Google Ads andother relevant digital marketingcertifications.
  • Experience in managing socialmedia and email marketing campaigns is aplus.

google ads,contentmanagement,analytics,collaboration,campaign management,budgetmanagement,communication skills,analytical skills,sem,googleanalytics,online advertising,digitalmarketing,seo

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