Area Manager

4 weeks ago

Lucknow, India Colgate-Palmolive Company Full time

Relocation Assistance Offered Within Country
# 162411 - Lucknow, Uttar Pradesh, India

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
 

Job Summary

To manage execution of sales, distribution and promotions in a designated area with a view to achieving branch objectives for the area

Job Context & Challenges

Meet sales, distribution and promotion goals in the district through close supervision, training and mentoring a team of CDOs and collaborative working with the stockists.

Key AccountabilitiesDistribution management
  • Stockist management
  • Provide recommendations to stockist for improving return on investment, infrastructure and coverage
  • Ensure availability of optimum stocks at stockist point through VMI or standard order booking
  • Trade management
  • Ensure the following through the team
  • Identification of new markets/accounts and bringing them under direct coverage on a regular basis
  • Addition of speciality wholesalers
  • Classification of stores in route list according to the accurate RE
  • Reduction in number of non-purchasers
  • Optimum usage of activations to drive sales
In-store Management
  • Coordinate with local in-store team to ensure development of effective POP solutions.
  • Take initiatives to drive conversions in the wholesale channel for better ICRE conversions.
  • Ensure efficient implementation of various transparencies inside stores through compliance to T&C.
  • Improve new product launches /promos (on time sell-ins, effective in-store execution and clear communication on shelves).
Market
  • Secure and draw insights from any competitive information available in public domain regarding.
  • New products.
  • Activities.
  • Schemes.
  • Any other developments.
Data based working and communication
  • Analyse market share and brand wise performance of IDT in the area handled.
  • Manage key performance matrices like growth in focus brands, ERC, etc.
  • Utilize data to drive overall business performance.
  • Setting objectives for market visits.
  • Reviewing team performance against plan.
  • Reviewing stockist performance against plan.
Developing and training
  • Ensure that all CDOs in their team are trained (e.g. classroom & on the job training) well to perform their job.
  • Ensuring sales call efficiency
  • Trade management
  • Stockist management
  • DT management
  • In-store management
  • Data based planned working, etc.
  • Use PM&D tools optimally for driving performance for the CDOs
  • Setting smart objectives
  • Self-assessment
  • Mid-year review
  • Final review
Meetings
  • Conduct monthly/quarterly meetings with CDOs and PSRs
  • Key activity updates
  • Next month activity planning
Reporting
  • Compile reports and information as per requirements communicated by RM
Relationship Building
  • Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business
  • Share success stories
  • Communicate program to build off-takes
  • Mutually work towards category growth
  • Resolve issues, etc.
Experience
  • 2+ years of AM experience in FMCG Companies (managerial role and similar market environment). 
Professional Qualifications & Training
  • Essential: Post graduate in Business Administration

 


Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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