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Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.
Inviting applications for the role of Business Analyst – Campaign Specialist
In this role, you will be responsible for executing marketing campaigns for one of largest North American bank and their retail clients.
You will work with multiple stakeholders and teams. Attend required business meetings to understand the campaign objectives, strategy, segmentation, etc…, then build campaigns using SAS / SAS CI.
Making sure campaigns are build and launched without any errors and delays.
Your role will function as an overlay of existing technical and domain experts and bring value through disciplined campaign execution and solution management skills.
Responsibilities
• Be the primary point of contact for assigned pursuits to work with the Marketing team for campaign execution, and solutions that meet the business needs of clients
• Map the business requirement and execute campaigns using SAS / SAS CI for the respective portfolio(s)
• Work with each Service and Horizontal line (internally) to ensure campaign is executed and launched on-time & error free
• Proactively reach out to the marketing managers and highlight any process improvement, ideas and build value adds to the process and the team
Qualifications we seek in you
Minimum qualifications
• UG / PG in Statistics, Math or Computer Science• Robust campaign execution / analysis experience
Preferred qualifications
• SQL, SAS / SAS CI
• Ability to handle tasks independently and execution
• Prior experience in campaign execution process
