Product Marketing Copywriter

4 weeks ago

Pune, India VE3 Full time
Job Description

This is a remote position.

Product Marketing Copywriter

We are an international consultancy and fintech company building pioneering technology that creates improved customer experiences. We're experiencing tremendous growth in both clients and team members. We're looking for bright minds who'd love to change the world by solving complex problems.

As our Product Marketing Copywriter, you'll be passionate about improving clients’ lives, hungry for details to inform your decisions, and inspired by complex development. You’re great at translating tech excellence into exciting customer stories. You know that fewer words are better when they’re right. You put readers first and don’t try to inflate value by using big words.

Desired Qualification and background

·         Fluency in English (C2 Level)

·         2-4 years of experience in international consulting, B2B and B2C financial services.

·         At least one year of experience working directly with North Americas and European clients

·         Must have access to high-speed internet and a good working laptop/desktop

 

Knowledge, Skills, and Abilities

•         Proven experience in copywriting with a strong preference for product content for SMEs and Consumers.

•         Proven ability to gain a thorough understanding of a complex product

•         Preferred experience in Fintech, startups, and international consultancy

•         Excellent writing and proofreading skills

•         Exceptional wordsmith and quick thinker

•         Experience in structuring chaotic data and building communicational architecture

•         Experience with online marketing campaigns and understanding of keyword search

•         Meticulous attention to spelling, grammar & punctuation.

•         Good understanding of copywriting techniques and social media

•         Good understanding of SEO (keyword research, guest posting, backlink analysis, off-page SEO submissions)

•         Basic knowledge of tools like Google Analytics, Google Search Console, SEMrush, etc.

•         Hands-on experience with Content Management Systems

•         A self-driven doer with an ownership mindset, passionate about learning, educating, and building.

 

Roles & Responsibilities

•         Write clear, attention-grabbing & meaningful copy with a distinct voice for social media posts, captions, stories & descriptions.

•         Write website pages, landing pages, product descriptions, campaign taglines & headlines.

•         Optimizing current copy on our website (page titles, meta tags, alt tags, H1, etc.)

·         Create advertising texts for brochures and banners, source images and other content

·         Promote product copy online on social networks and SEO-friendly Blog writing and posting.

·         Apply SEO principles to maximize reach to our target audience

·         Update product descriptions as needed (both on our websites and other online resources)

•         Internalize the brand tone & language to maintain brand identity & consistency across all social media platforms.

•         Interpret copywriting briefs to understand project requirements

·         Collaborate with designers to create appealing graphics that complement the text

·         Conduct competitive research to identify our strong and weak points

•         Generate ideas for new content composition.

•         Ensure all content we produce is true to the product and consistent with our brand

 

Competencies

•         Positive attitude.

•         Willing to learn & work long term.

•         Self-learning ability.

•         Meet deadlines.

•         Attention to detail.

 

Equal opportunities statement

A diverse range of opinions and perspectives is core to our open culture and ongoing success. As an equal opportunity employer, all applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status, or disability status.

 



Benefits
  • Remote/Hybrid working. 
  • Laptop grant 
  • Birthday vouchers 
  • PF/ESI 


Requirements
Desired Qualification and background • Fluency in English (C2 Level) • 2-4 years of experience in international consulting, B2B and B2C financial services. • At least one year of experience working directly with North Americas and European clients • Must have access to high-speed internet and a good working laptop/desktop Knowledge, Skills, and Abilities • Proven experience in copywriting with a strong preference for product content for SMEs and Consumers. • Proven ability to gain a thorough understanding of a complex product • Preferred experience in Fintech, startups, and international consultancy • Excellent writing and proofreading skills • Exceptional wordsmith and quick thinker • Experience in structuring chaotic data and building communicational architecture • Experience with online marketing campaigns and understanding of keyword search • Meticulous attention to spelling, grammar & punctuation. • Good understanding of copywriting techniques and social media • Good understanding of SEO (keyword research, guest posting, backlink analysis, off-page SEO submissions) • Basic knowledge of tools like Google Analytics, Google Search Console, SEMrush, etc. • Hands-on experience with Content Management Systems • A self-driven doer with an ownership mindset, passionate about learning, educating, and building.

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