Lead - Content Writer

2 months ago

Bengaluru, India Zeta Services Inc. Full time
About ZetaZeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by and Ramki Gaddipati in 2015.Our flagship processing platform - Zeta Tachyon - is the industry’s first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 20M+ cards have been issued on our platform globally.Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios.Zeta has over 1700+ employees - with over 70% roles in R&D - across locations in the US , EMEA , and Asia . We raised $280 million at a valuation from Softbank, Mastercard, and other investors in 2021. Learn more @ , , , About Zeta Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by and Ramki Gaddipati in 2015. Our flagship processing platform - Zeta Tachyon - is the industry’s first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 20M+ cards have been issued on our platform globally. Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios. Zeta has over 1700+ employees - with over 70% roles in R&D - across locations in the US, EMEA, and Asia. We raised $280 million at a valuation from Softbank, Mastercard, and other investors in 2021. Learn more @ , , , About the role As a Lead Marketing Content Writer, you will work with senior leadership to develop and refine Zeta’s messaging, thought leadership and campaigns. Reporting to the Head of Product Marketing, you will develop both long form content, such as white papers, blog posts, case studies, presentations and awards submissions, as well as short form content such as emails and advertisements. You will become an expert on how to talk about Zeta’s product in a way that simplifies complex technology, summarizes a broad range of features and benefits succinctly, and creates differentiating selling points. You will understand how to develop a compelling story, and you will become highly knowledgeable about industry trends and how to appeal to the payments and banking market.

Responsibilities

Create unique content for long and short form content, including but not limited to websites, blogs, eBooks, white papers, newsletters, videos, press releases, advertisements, emails and more Refresh and optimize existing landing pages with inspiring, creative stories and relevant information, infusing them with personality that increases conversion rates  Collaborate with our tight-knit marketing and creative teams to make progress on projects that are meaningful for both our community and our company, pitching in wherever needed Use research on the latest industry trends and customer issues to suggest content marketing initiatives Utilize SEO keywords to create enhanced written content Follow style guidelines to ensure consistency across websites Periodically refresh content to ensure it is accurate and continues to align to our strategy Present and drive projects from start to execution

Skills

Ability to distill complex technical subjects into simple benefits-driven copy. Ability to succinctly communicate broad subjects according to the most powerful selling points. Ability to think strategically about how to position and differentiate Zeta relative to the market. Creative writer who can take strategic direction and form that into creative and compelling copy. Deadline driven and ability to deliver on time. Passionate and can hold and defend opinions Hands on individual with the ability to cope with a fast-paced work environment

Experience and Qualification

Degree in Communications, Marketing, English, Journalism, or related field preferred.  At least 5 years of experience in writing for or about banking, payments or fintech audiences. Demonstrated experience writing in American-style English Equal Opportunity Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success Life At Zeta At Zeta, we want you to grow to be the best version of yourself by unlocking the great potential that lies within you. This is why our core philosophy is ‘People Must Grow.’ We recognize your aspirations; act as enablers by bringing you the right opportunities, and let you grow as you chase disruptive goals.  #LifeAtZeta is adventurous and exhilarating at the same time. You get to work with some of the best minds in the industry and experience a culture that values the diversity of thoughts. If you want to push boundaries, learn continuously and grow to be the best version of yourself, Zeta is the place to be Zeta is an equal opportunity employer. At Zeta, we are committed to equal employment opportunities regardless of job history, disability, gender identity, religion, race, marital/parental status, or another special status. We are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the roles and responsibilities.

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