Merchandising Administrator

7 days ago

Bengaluru, India Global Pharma Tek Full time
Purpose of the role:
The Merchandising team at an E-commerce company is responsible for compiling the business’ online shop window using both qualitative and quantitative data to select the most appropriate deals to display on-site. By assessing which offerings should deliver the most revenue for the company in the medium to long term the Merchandising team will provide insight to Sales teams and Management in order to meet changing consumer preferences and adapt to seasonal change. The Merchandising Administrator will ensure email performance is optimised to maximise profit potential. The team also supports the administrative responsibilities required to get a deal live from the point of signing.
Main responsibilities and duties: Assesses deals launched on the website against set KPIs. Analyses location and tier performance of emails and uses findings to make strategic decisions. Builds exposure strategies for different tiers and locations to maximise visitation and revenue on key deals. Plans daily email orders ensuring a good mix of key categories are included and seasonal focuses are considered, whilst avoiding deal fatigue and offering variety to the consumer. Builds exposure plans. Work with generics team to schedule paid slots for generic deals monthly to meet merchant requirements bearing in mind consumer behaviour across the month. Perfectly balances deal exposure offsite so that revenue is maximised but content remains engaging for the consumer. Ensures there are no clashes in the system between email orders for different regions. Selects deals for web and app pushes. Works with product team to automate and innovate to maximise email performance. Assesses subscriber base and make suggestions on email strategy. Uses audience builder tool to target suitable customers for deals. Works closely with CRM using AB testing to improve email performance. Provides feedback to sales and analysis team for deal gaps. Monitors performance on personalization and make suggestions to innovate. Technical Skills required: BCom/BBA/MBA or previous experience in a relevant sector Proficiency in Microsoft tools ( excel) Ability to analyse data sets in order to arrive at logical conclusions Experience in tools such as SQL and Power Bi useful but not essential Soft Skills required: Ability to prioritise and multitask, responding to ad-hoc data requests whilst taking care of ongoing tasks / projects Ability to work with people with a variety of styles and working cultures Analytical mindset Attention to detail Strong communication Commercial Acumen

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