Retail sales

Found in: Talent IN C2 - 2 weeks ago


Faridabad, India infinity advertising services Full time
Job Title: Retail Sales ManagerBTL ActivitiesJobSummary:We are seeking adynamic and resultsoriented Retail Sales Manager to lead our BelowThe Line (BTL) activities and drive sales initiatives for ourretail business. The ideal candidate will have a proven trackrecord in retail management a strong understanding of BTLstrategies and the ability to lead a team to achieve salestargets.Responsibilities:
  1. BTLStrategyDevelopment:
  • Developand implement innovative Below The Line (BTL) strategies to enhancebrand visibility and drive sales in retailoutlets.
  • Collaborate with crossfunctional teamsto align BTL activities with overall marketing and salesobjectives.
  1. SalesTeamLeadership:
  • Leadmentor and motivate the retail sales team to achieve and exceedsales targets.
  • Provide training and guidance oneffective BTL sales techniques to ensure consistentperformance.
  1. PromotionalCampaigns:
  • Planexecute and evaluate BTL promotional campaigns to maximize customerengagement and conversion rates.
  • Analyzecampaign results and adjust strategies to optimize futureinitiatives.
  1. Merchandisingand InStoreDisplays:
  • Overseethe development and implementation of attractive instore displaysand merchandising techniques to boost product visibility andsales.
  • Collaborate with the marketing team toensure alignment with overall brandmessaging.
  1. CustomerRelationshipManagement:
  • Fosterpositive relationships with key retail partners and outlets toenhance product placement andvisibility.
  • Resolve any issues or concernsrelated to BTL activities in a timely and effectivemanner.
  1. MarketResearch:
  • Conductmarket research to stay informed about industry trends competitoractivities and customer preferences.
  • Use marketinsights to adjust BTL strategies and stay ahead in a competitiveretaillandscape.
Qualifications:
  • Bachelorsdegree in Business Marketing or a relatedfield.
  • Proven experience in retail salesmanagement with a focus on BTLactivities.
  • Strong leadership and teammanagement skills.
  • Excellent communication andinterpersonal skills.
  • Analytical mindset withthe ability to interpret data and make datadrivendecisions.
  • Creativity and innovation indeveloping effective BTL strategies.
  • Ability towork in a fastpaced and dynamicenvironment.

merchandising,analyticalskills,promotional campaigns,interpersonal skills,btl,retail,salesteam leadership,market research,leadership,btl campaigns,btlstrategy development,customer relationshipmanagement,communication,innovation,creativity,"retail salesexecutive",team management


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