Mindshare | Senior Leadership Role to Drive Digital Strategy and Transformation
2 months ago
Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of
WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Leadership Role to Drive Digital Strategy and Transformation to join us. In this role, you will be responsible for driving the digital strategy, innovation, and transformation for Mindshare. You will be instrumental in leading our digital initiatives, overseeing digital marketing campaigns, and ensuring the agency stays ahead in the rapidly evolving digital landscape. This role demands a strategic thinker, creative problem-solver, and a visionary leader with a deep understanding of digital technologies and media trends.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and
inclusion is important to us.
Reporting of the role
This role reports to the CEO, Mindshare, South Asia
3 best things about the job:
1. Exposure to all facets of the agency, in India and across the APAC region &
global. Strategy, client planning, data & analytics, performance marketing, content
marketing, social marketing.
2. World class training on personal and professional development from external coaches.
3. Working with – and learning from – a wide variety of people from Mindshare, client and
agency partners
Role Scope:
• Create an inspiring Digital Strategy across the Brand, Performance, Commerce & Influencer
disciplines to deliver to Client’s business goals.
• Exhibit strong business orientation and develop the strategy towards acceleration of
business goals
• Build a digital specialist team to ensure best in class strategy and implementation
• Collaborate on 1PD strategy and integrate within the Digital strategy
• Act as a digital thought leader, bring 0-1 thinking. Be seen as the Clients’ trusted advisor on
holistic digital strategies and solutions.
• Foster strong client relationships, ensuring client delight
• Lead and mentor a team of digital marketing professionals, fostering a culture of creativity,
collaboration, and continuous learning.
• Monitor key performance indicators (KPIs) and analyze digital marketing metrics to measure
the effectiveness of campaigns.
• Work with client leads to ensure digital acceleration of existing clients including new services
and digital revenue share shift & growth.
• Play a central role in developing key digital products, specifically Display, Mobile, Video,
Performance Marketing & Audience Architecture, Social & Data Analytics.
• Review & recommend best operational structure in all areas above & for digital generally
• Partner with heads of strategy, investment, content, analytics & client leadership to ensure
world class integrated digital & data work for clients
• Land new product solutions as they get developed by the Group (local/regional/global)
• Overall responsibility for digital output on major integrated pitches
• Actively engaged in major local new business pitches, and potential support to
regional/global pitches
• Construction of a digital-only new business strategy
• Build a strong layer of senior digital specialists. Ensure world-class senior leaders in core
product areas (strategy/planning; display/audience buying; performance/search;
content/social; mobile; data/analytics)
• Ensure development plans & career pathing for all high performing digital talent
• Drive on-going thought leadership in relevant industry & category initiatives such as white
papers / public speaking / landscape & trend reports / awards judging
What you’ll bring:
• Strong understanding of digital technologies, advertising platforms, and marketing
automation tools.
• Exceptional leadership skills with a track record of building and managing high-performing
teams.
• Excellent communication and presentation abilities, both written and verbal
• Results-oriented mindset, with the ability to drive measurable outcomes and achieve
targets.
• Ability to influence and steer senior marketers
• Ability to foster deep collaborative relationships with your agency peers
• Great interpersonal skills – there will be a lot of stakeholders from different WPP operating
companies to bring together to one coherent strategy
• Lead team with a growth mindset
• Passionate about “new” media communication and evolving technology
Minimum qualifications:
• Minimum 18+ years of relevant working experience in digital media in both an
implementation and leadership capacity
• Experience on regional and/or global client businesses and driving billings/revenue for the
organization
About Mindshare:
Mindshare is a media services company that accelerates Good Growth for its clients. Our company
values of energy, empathy and impact bind together our diverse global family of 10,000 people from
every culture and with every specialist skill you can imagine. You can check out some of our people’s
stories on LinkedIn or Instagram or hear about the company in their own words here. Mindshare is
part of GroupM, the world’s leading media investment company, and WPP, the world’s largest
advertising holding group.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media
stack. The growth of digital is set to soar high because of changing consumer habits. With
approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce
shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet
market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks.
Global big tech corporations have made considerable investments in top e-commerce/retail
ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile
payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor
partners and having fun with your team. We believe in tackling challenges head-on and getting
things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand
that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone
is unique and that’s what makes us so good at what we do. We pride ourselves on being a company
that embraces difference and truly represents the global clients we work with
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