Sr.Lead - Marketing Strategy & Operations

7 days ago

Noida, India BrowserStack Full time

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

BrowserStack is Great Place to Work-Certified™ 2020-21

Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

Ranked in Forbes Cloud 100 in 2021 - for the second time

Featured in LinkedIn Top Startups India 2018

Role in a Nutshell:

Senior Lead, Marketing Strategy and Operations position will be responsible for partnering closely with functional leaders across Marketing and GTM to develop a shared set of priorities, growth strategy and operational plan. You will ensure our strategy is coordinated and cohesive, and supports our company objectives. As a key partner to Marketing leaders, you will act as a liaison between Marketing and the wider GTM teams, including Sales, GTM Strategy & Planning, and Financial Planning teams.

In this role you will be required to meet our goals of supporting & optimizing all operations & technology to enable effective marketing at BrowserStack. This role will be a critical partner to the Marketing organization for leading strategic planning and generating insights that drive Marketing performance.

You will also be conducting and supporting primary and secondary research projects and create relevant insights on market trends, market sizing, market forecasting, company benchmarking, customer needs, and competition that inform product, customer, and go-to-market strategies.

What will you do?

Analyze unstructured, ambiguous and complex challenges facing the organization making judicious use of qualitative and quantitative data; gather insights, define problems and identify underlying opportunities.

Make compelling recommendations; develop a tactical plan to execute and translate them into results.

Design and execute best-in-class quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, and product/solutions development

Develop, implement, and maintain account intelligence strategies to identify profitable, high-potential accounts, and garnish and retain customer base.

Strategic Analysis: Conduct in-depth analysis of market trends, industry developments, and competitive landscapes to provide valuable insights that inform our corporate Strategy and executive decision-making.

Data-driven Insights: Utilize data analytics and business intelligence tools to extract meaningful insights from various data sources, enabling informed strategic choices at the executive level.

Market Opportunities: Identify new market opportunities and emerging trends that align with the organization's goals, enabling proactive decision-making to capitalize on these opportunities.

Competitive Intelligence: Monitor and analyze competitor activities, market positioning, and product offerings to help the organization maintain a competitive edge.

Marketing Database Hygiene: Should be able to handle large volumes of unstructured and structured marketing database/information for maintaining data accuracy by conducting regular data checks/cleansing and should also work on collecting and populating the accurate info for all the missing fields using secondary research, data mining and profile techniques

Integrate data from multiple sources into a unified intelligence platform, and adjust database management to reflect changes, including adding new contacts and correcting inaccuracies

CRM Tool Handling (Salesforce) – Detailed understanding/exp working on salesforce tool is a plus, end to end handling of Salesforce CRM tool. Conducting quality checks for the data/information collected by the team members before uploading into salesforce. Preparing reports to ensure all the data is correctly mapped and accurate.

Own the account, contact and lead enrichment activities along with its reporting and insights

Desired Experience:

Overall 8 - 10 years experience in B2B SaaS companies.

At least 5 years experience in Marketing Strategy, Research roles for Marketing teams, using secondary and tertiary research methods.

Must have exposure in SQL to create reports, analysis & insights

Knowledge of working with tools like ZoomInfo, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, Traxcn, etc.

Proven experience in working with ICP identification across different segments and product portfolios.

Advanced ability to analyze data and summarize information from multiple sources, including large and complex data sets to perform market, industry, financial and economic analyses.

Structured thinking, strong problem-solving and communication skills, and the ability to prioritize in a fast-paced environment

Proficient in analytics and be able to develop actionable insights using data.

Be able to multitask, prioritize, rapidly iterate, and manage communications with different functions in a fast-paced startup environment.

Excellent project management skills; ability to manage multiple projects simultaneously, often with non-congruent timelines.

An MBA from a class A institution and an IIT or technology qualification will be a strong plus.

Benefits:


In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

Gratuity as per payment of Gratuity Act, 1972

Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

Remote-First work environment that allows our people to work from anywhere in India

Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience

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