Copy & Content Lead
3 weeks ago
-Work closely with cross-functional teams, including designers, category leads, product developers, marketers, and brand strategists, to deliver cohesive and impactful on- and off-platform, brand and campaign experiences.
-A hands on role, so you will need a true passion for crafting engaging copy and content, paired with the ability to mentor and lead your team.
Key job responsibilities
• Develop and execute comprehensive copy & content strategies for A.in Fashion & Beauty, integrating brand identity, messaging, and positioning.
• Ensure that content reflects the brand’s voice, tone, and visual identity.
• Collaborate with stakeholders to align content strategies with the brand’s vision and objectives.
• Produce high-quality, engaging, content/copy for A.in Fashion & Beauty pages, social media and other digital assets.
• Ensure that copy & content aligns with the copy guardrails and effectively communicates the proposition to the consumer.
• Collaborate with writers to ensure timely delivery of copy & content projects.
• Provide input and guidance on copy & content-related aspects of A.in product development.
• Monitor and analyse content performance metrics
• Use data-driven insights to identify opportunities for content optimization and improvement, while keeping brand alignment in mind.
• Conduct copy audits and content reviews to ensure accuracy, consistency, and adherence to brand guidelines.
• Edit and proofread copy & content for grammar, style, and formatting, while ensuring brand integrity.
• Collaborate with the team to maintain high-quality standards for all content deliverables.
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND
BASIC QUALIFICATIONS
- 2+ years of professional non-internship marketing experience- 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
PREFERRED QUALIFICATIONS
- Experience working with a major brand or entertainment company in project/production management- Experience in e-commerce, start ups, advertising, commercial
- Experience using data visualization tools
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