Performance Marketing Manager

2 weeks ago

Jaipur, India Jaipur Rugs Full time

About Jaipur Rugs:

Jaipur Rugs, a leader in the global rug industry, combines traditional craftsmanship with contemporary designs, making our products a symbol of quality and innovation. Our

commitment to sustainability and social empowerment has established us as a brand that

not only decorates homes but also enriches lives.


Position Overview:

Jaipur Rugs is looking for a dynamic Paid Marketing Specialist with substantial experience in

SEM on Google and Facebook platforms. This role is ideal for someone with a minimum of 4

years of direct experience in the eCommerce industry or 5-6 years of performance marketing

experience within an advertising agency. The candidate should demonstrate a strong track

record in executing and optimizing paid advertising campaigns to drive sales and ROI.


Key Responsibilities:

  • Design and execute SEM campaigns on Google Ads and Facebook Ads Manager, aiming to meet and exceed eCommerce sales targets.
  • Conduct advanced research on keywords, audience targeting, and competitive landscape optimize campaign performance.
  • Utilize analytical tools to monitor campaign results, adjusting strategies based on data insights to maximize effectiveness and efficiency.
  • Work closely with the marketing and eCommerce teams to ensure seamless integration of SEM strategies with broader marketing objectives and eCommerce goals.
  • Stay updated with the latest trends and best practices in SEM, performance marketing, and the eCommerce industry to continually refine and improve campaign strategies.
  • Generate comprehensive reports on campaign performance, providing insights and recommendations to the marketing team and senior management.


Qualifications:

  • Bachelors degree in Marketing, Business, or a related field.
  • At least 3 years of experience in SEM specifically within the eCommerce sector, or 3-4 years of experience in performance marketing within an ad agency, with a proven ability to drive sales and achieve strong ROI.
  • Expertise in Google Ads and Facebook Ads Manager, along with proficiency in analytics platforms such as Google Analytics.
  • Exceptional analytical skills, with the ability to derive meaningful insights from complex data sets.
  • Strong communication skills, capable of effectively collaborating with cross-functional teams and managing multiple projects.
  • Creative and strategic thinking abilities, with a keen eye for identifying growth opportunities and optimizing marketing spends.


Why Join Jaipur Rugs:

  • Opportunity to work with a globally renowned brand that values tradition, innovation, and social responsibility.
  • Engage in impactful work that supports artisan communities and promotes sustainable practices.
  • Collaborate with a team of passionate professionals in a creative and supportive environment.
  • Competitive compensation, including a comprehensive benefits package, reflecting the experience and expertise you bring to our team.

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