Digital Content Writer

2 weeks ago

Bengaluru, India Gallagher Full time

Overview

The Content Writer will work alongside a team of writers to plan, develop and publish written content pieces to support Gallagher trading divisions to achieve their growth objectives. The diversity and breadth of content produced by the Content Writing team will complement revenue growth and content marketing campaigns driven locally by trading division teams. Partnering with Marketing and Communications colleagues across the global business, Content Writers will work closely with topic experts and technical specialists, applying the editorial standards and maintaining the high standard of content delivery that Gallagher has built a reputation for in the external market. The Content Writing team is an integral part of our enterprise capability offering encompassing creative production, digital marketing, data, brand and partnership. Responsibilities Supporting Gallagher’s efforts to build a sustainable pipeline of high quality content and written materials that enable front-line sales and relationship teams to engage customers and create value for their business Translating topic themes and supporting research & insights into a compelling narrative that enables customers and organizations to make informed decisions on challenges and opportunities facing their business Championing editorial standards; providing practical recommendations to topic experts and content contributors.. Strong content writing skills; clear, concise and grammatically correct, and well-structured for easy reading, catering for a diverse readership audience Using research, data and customer insights to inform and shape written content pieces Able to communicate complex ideas clearly, succinctly and in a compelling and engaging way, across a range of content formats including e-books, brochures, campaign publications and newsletters Planning and writing competent first draft content for review and editing; writing content to same-day or next-day deadlines Partnering with Global Content team colleagues to support marketing and communications project leads across the organization to ensure that projects are delivered on time and on budget, raising and resolving issues early. Global Content central team partners – Editor, Content Editor and content writers in regional teams across the global Marketing & Communications organization Content contributors – marketing and communications colleagues, topic experts and technical specialists who inform and guide the content development process Enterprise partners – Art Department (in-house creative team), Digital, Data & Analytics, Brand and Corporate Communications. Qualifications Education: Degree qualification in Journalism, English, Communications or Marketing, and / or 3-5 years’ experience in a content writing or research based role developing high quality written materials for a business audience Demonstrated experience of using a content outline and / or technical brief to draft content to meet specific business and audience needs Able to work in fast paced environment, managing multiple content writing projects with the support of the broader team Strong, competent writing and editing skills Prior experience in compliance, regulation, law or technology desirable UK and US English content writing background. Experience and familiarity with writing content using brand and editorial guidelines. The Gallagher global editorial guidelines will be integral to the delivery of this role. (Note: Gallagher uses the AP Stylebook globally, training will be provided as part of the on boarding process) Intermediate to advanced level knowledge of Microsoft Office suite (Word, PowerPoint and Excel). Experience of content writing tools such as Grammarly, StackEdit, Google Trends, Foleon. Demonstrated experience of developing and optimizing content (SEO) for digital channels and search engine visibility Understanding of marketing analytics and reporting tools, e.g. Google Data Studio. Eligibility to work in India.

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