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Digital Maketing Executive

3 months ago

Ghaziabad, India Codexs Full time

Position: Digital Marketing Specialist
Location: Ghaziabad, India
Type: Full-Time
Industry: Home Appliances (Air Coolers and Washing Machines)
Brand: MoonAir

About MoonAir:

MoonAir is a rapidly growing home appliances brand specializing in air coolers and washing machines. Based in Ghaziabad, we are dedicated to providing high-quality products that enhance the comfort of our customers. With increasing demand and expanding operations, we are looking for a talented Digital Marketing Specialist to drive our online presence and brand growth.

Role Overview:

As the Digital Marketing Specialist for MoonAir, you will be responsible for executing and managing all aspects of our digital marketing strategy. This is a solo role where you will take ownership of social media, SEO, content marketing, email campaigns, and paid advertising to boost brand awareness, generate leads, and drive sales. You will work closely with the leadership team to align marketing strategies with business goals.

Key Responsibilities:
  • Social Media Management: Plan, create, and manage content across all social media platforms (Facebook, Instagram, LinkedIn, etc.) to engage our audience and grow followers.
  • SEO: Conduct keyword research, optimize on-page SEO, and build off-page SEO strategies to increase organic traffic.
  • Content Marketing: Develop engaging content, including blog posts, product descriptions, and marketing copy for various digital platforms.
  • Email Marketing: Design and execute email marketing campaigns to nurture leads and engage existing customers.
  • Paid Advertising: Manage Google Ads, Facebook Ads, and other paid campaigns to drive targeted traffic and conversions.
  • Analytics & Reporting: Track and analyse the performance of all digital marketing initiatives using tools like Google Analytics, providing regular reports and insights to the leadership team.
  • Brand Strategy: Contribute to the overall brand strategy, ensuring consistency across all digital channels.
  • Website Management: Collaborate with developers or manage CMS platforms to keep the website updated with new content and optimised for performance.

If you're passionate about digital marketing and ready to take on a dynamic role where you can drive real business growth, we want to hear from you




Requirements
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience in digital marketing, preferably in the consumer goods or home appliances industry.
  • Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation software.
  • Creative thinking and the ability to develop engaging content that resonates with the target audience.
  • Excellent communication and organizational skills with a strong attention to detail.
  • Ability to work independently and manage multiple projects simultaneously.
  • Knowledge of graphic design tools like Canva or Adobe Creative Suite is a plus.


Benefits


What We Offer:
  • Opportunity to make a significant impact on the growth of a promising brand.
  • Collaborative and supportive work environment.
  • Competitive salary with performance-based incentives.
  • Career development opportunities in a fast-growing company.


If you're passionate about digital marketing and ready to take on a dynamic role where you can drive real business growth, we want to hear from you