Marketing Head

Found in: Talent IN C2 - 2 weeks ago

Kolkata, India NTPLWorld IT Company Full time

Job Title: Marketing Head (IT Company)

Company Overview:


NTPL WORLD is an IT company offering innovative technology solutions, including software

development, IT infrastructure services, cybersecurity, and AI-driven data analytics. Our mission

is to empower businesses and individuals with cutting-edge technology while ensuring

exceptional customer service and data security. We strive to be at the forefront of technological

advancements and provide consultancy to help clients make informed decisions. Through our

expertise, we contribute to a culture of innovation and aim to shape a better digital future." . Our

mission is to revolutionize industries through innovative solutions that enhance the lives of our

customers. As we continue to expand, we are seeking a talented Full Stack Developer with a

solid background in Node.js, React, and MongoDB to join our exceptional team.

With a strong commitment to delivering cutting-edge solutions and exceeding customer

expectations, we have established ourselves as a prominent player in the industry. As we

continue to expand and grow, we are seeking a dynamic and experienced Marketing Head to

lead our marketing efforts and drive our brand to new heights.


Job Title: Marketing Head (IT Company)


Job Overview:


As the Marketing Head at [Company Name], you will play a pivotal role in defining and

executing our marketing strategies to enhance our brand visibility, attract new customers, and

strengthen our position in the market. Reporting directly to the executive team, you will lead a

talented marketing team and collaborate closely with cross-functional stakeholders to achieve

company objectives. Your strategic vision, creativity, and deep understanding of the IT industry

will be instrumental in driving successful marketing campaigns and promoting our products and

services effectively.


Responsibilities:


Develop and Execute Marketing Strategy:

Formulate comprehensive marketing strategies aligned with the company's goals and

objectives.

Identify target markets and customer segments to tailor marketing campaigns

accordingly.

Create and manage marketing budgets, ensuring efficient allocation of resources.

Brand Management and Positioning:

Lead efforts to enhance and maintain the company's brand identity and positioning.

Ensure consistent messaging and brand representation across all marketing channels.

Monitor market trends and competitor activities to identify opportunities and stay ahead in the industry.


Digital Marketing and Online Presence:

Oversee digital marketing initiatives, including SEO, SEM, social media, email

marketing, and content marketing.

Optimize the company's online presence to drive web traffic, generate leads, and

increase conversions.

Leverage data analytics to measure marketing performance and make data-driven

decisions.


Product Marketing:

Collaborate with product management teams to develop effective product marketing

strategies.

Create compelling product messaging and positioning to drive product adoption and

sales.

Develop marketing collateral and sales tools to support the sales team in their efforts.

Lead Generation and Customer Acquisition:

Implement lead generation strategies to attract potential customers and nurture leads

through the sales funnel.

Work closely with the sales team to align marketing efforts with sales goals and revenue

targets.

Develop and execute targeted marketing campaigns to drive customer acquisition and

retention.


Events and Campaign Management:

Plan and execute marketing events, conferences, webinars, and trade shows to increase

brand exposure.

Monitor the success of marketing campaigns and make necessary adjustments for

optimal results.

Evaluate ROI on marketing activities and report outcomes to the executive team.


Team Leadership and Development:

Recruit, train, and mentor the marketing team, fostering a culture of creativity and

innovation.

Provide guidance and support to team members, ensuring the achievement of individual

and team goals.

Conduct performance evaluations and facilitate professional growth opportunities.


Requirements:


Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Proven experience 3 years in a senior marketing role within the IT industry,

demonstrating success in driving marketing strategies.

Deep understanding of the IT market landscape, including emerging trends and customer behavior.

Strong track record in brand management, digital marketing, and lead generation.

Excellent communication and interpersonal skills, with the ability to collaborate with

cross-functional teams and senior management.

Analytical mindset with a focus on data-driven decision-making.

Demonstrated leadership skills, with the ability to inspire and motivate the marketing

team.


Preferred Qualifications:

Experience in B2B marketing and/or enterprise software marketing.

Knowledge of marketing automation tools and CRM systems.

Previous experience in managing marketing budgets and financial planning.

Familiarity with agile marketing methodologies.


Joining NTPL WORLD will provide you with an exciting opportunity to lead the marketing efforts

of a forward-thinking IT company. If you are a results-driven, innovative, and strategic marketing

professional with a passion for technology, we encourage you to apply


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