Digital Content Writer

1 month ago

Bengaluru, India Gallagher Full time

Overview

As part of Gallagher's global digital experience team, the Digital Content Writer will help move our business forward by creating dynamic digital experiences that drive leads to Gallagher websites through compelling, optimized written content. It is an exciting time to be a part of our Corporate Digital Marketing team as we work to unify our global and regional business units and practice. As the company navigates its digital transformation, the digital experience team will lead the digital marketing team on user-center research, user experience, content strategy and SEO to improve digital customer experience on our digital marketing platforms. Responsibilities • You are a writer that creates content with SEO top of mind for multiple brands. • You write for digital audiences and multiple customers (individuals, small business to global enterprise) and you incorporate empathy in your writing. • You research the subject from participating in internal interviews to competitive research to understand the topic and gather the information needed to develop the content on the given subject and ask questions when the subject matter is unclear. • You feel comfortable using analytics to make data-informed decisions about content and page flow. • You want to be part of a growing team that enjoys having no two days alike, working alongside a talented digital marketing team while having the flexibility to maintain work/life balance. • You are a skilled communicator who can interview and manage expectations of global stakeholders (Marketing and Sales). • You bring B2B and B2B2C writing expertise and have a variety of content projects under your belt (insurance and consulting for a primarily B2B audience a plus). • You adapt the tone and voice to brand guidelines. • You are flexible and organized; you must be able to keep multiple projects moving forward at the same time and able to write for a US and UK audience. • You are collaborative with the team and inquisitive to ask questions. • You are excited to learn new tools and systems and can quickly adapt to using them in. Write and edit compelling content for digital properties, including new global and existing websites, using SEO best practices to engage audiences and drive leads. • Initiate and plan content from conducting research, gathering information and developing content briefs with stakeholders to interviewing stakeholders and reviewing drafts with stakeholders to approve optimized content including prototypes of content in Figma. • Work on day-to-day requests from stakeholders, such as editing and optimizing new web content requests within Workfront. • Ensure your content uses the proper tone of voice and styles for each brand. • Understand the design and functionality behind the content with a focus on how to serve the audience and drive leads to deliver the right information at the right time. • Assist with content audits on all Gallagher domains to measure content effectiveness, recommend changes, draft enhancements and discuss content opportunities with stakeholders. • Use Google Analytics, search, business data, interviews and UX research data to improve and scale content across digital properties. • Work with the project team to manage content workflow and proofing/editing of content both before and once it is on a webpage. • Work closely with the global web team, design, SEO, UX Research and Marketing leads across divisions and regions. • Continually improve content processes and tools • Stay informed on competitors and their differentiators globally. Qualifications Bachelor's Degree and/or minimum of 5 years of experience working with digital marketing teams and stakeholders. • Must be fluent in English (US and UK) with exception written and oral skills and be able to meet with all levels of Sales and Marketing. • Prior experience as content developer within B2B/insurance and risk management a plus • Digital first expertise – developing content for global websites, from creating new content and writing for SEO to indicating topography styles and proofreading the site in preview environment for engagement and leads. • Skilled at collaborating with digital teams and marketing and sales stakeholders. • Tools and platforms our content team uses: Google Analytics, Figma, Smartsheets, Trello, Workfront with knowledge of: Marketing Cloud, Usertesting.com, Hotjar, and Qualtrics. • Ability to manage a multitude of projects at different phases with different global regions and follow-up with stakeholders to keep project moving forward. • Flexibility to meet with global stakeholders. • Demonstrated experience in developing content leveraging data and business goals to drive engagement and conversion across many industries. • Demonstrated experience working on multiple projects of all sizes at the same time.

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