Digital Marketing Executive

3 weeks ago


Raipur, India BigMint Technologies Pvt. Ltd. Full time
Overview:The DigitalMarketing Executive plays a crucial role in developing andimplementing digital marketing strategies to enhance the onlinepresence and drive customer acquisition and engagement for theorganization. This role requires a deep understanding of variousdigital platforms and marketing tactics to optimize marketingcampaigns and ensure a strong brand presence in the digitalspace.KeyResponsibilities:
  • Develop and managedigital marketing campaigns across multiplechannels.
  • Conduct extensive market research andanalyze consumer behavior to drive impactful marketingstrategies.
  • Optimize website and social mediacontent for SEO purposes.
  • Create and executesocial media strategies to increase brand awareness and drivetraffic to the company website.
  • Produceengaging content for various digital platforms including websitesblogs and social media.
  • Monitor and analyze theperformance of digital marketing campaigns and provide insights andrecommendations for improvement.
  • Collaboratewith internal teams to coordinate marketing efforts and ensurebrand consistency.
  • Utilize analytics tools totrack ROI and KPIs and prepare reports on campaignperformance.
  • Stay updated with the latestdigital marketing trends and bestpractices.
  • Manage email marketing campaigns andautomation workflows.
  • Identify new digitalmarketing opportunities and trends for growth andexpansion.
  • Manage and optimize PPC campaignsfor search engines and social mediaplatforms.
  • Develop and manage partnerships withkey influencers and industrypartners.
  • Coordinate with external agencies andvendors to execute various digital marketinginitiatives.
RequiredQualifications:
  • Bachelor s degree inMarketing Communications or relatedfield.
  • Proven experience as a Digital MarketingExecutive or similar role.
  • Indepth knowledge ofvarious digital marketing channels and bestpractices.
  • Proficiency in Google AnalyticsAdWords and other digital marketingtools.
  • Strong understanding of SEO SEM andsocial media marketing.
  • Excellent written andverbal communication skills.
  • Ability tomultitask and work in a fastpacedenvironment.
  • Experience in content creation andmanagement.
  • Strong analytical skills to analyzemarketing data and metrics.
  • Experience withmarketing automation tools and CRMsoftware.
  • Uptodate with the latest trends andbest practices in online marketing andmeasurement.
  • Solid knowledge of websiteanalytics tools such as GoogleAnalytics.
  • Ability to manage multiple projectsand meet deadlines.
  • Creative thinking with astrategic mindset for campaigndevelopment.
  • Strong project management andorganizational skills.

seo,sem,socialmedia,analytics,content creation,digitalmarketing,google,automation,adwords,campaignconcepting,wordpress,googleanalytics,campaigns



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