marketing executive

2 months ago


Panipat, India Zigsaw Full time
Overview:The MarketingExecutive plays a crucial role in developing and implementingmarketing strategies to promote the products or services offered bythe organization. They are responsible for analyzing market trendsand customer needs as well as planning and executing marketingcampaigns to drive sales and increase brand awareness. TheMarketing Executive works closely with the sales team advertisingagencies and other stakeholders to ensure the successful deliveryof marketing initiatives.KeyResponsibilities:
  • Developing andimplementing strategic marketing plans andcampaigns.
  • Conducting market research toidentify new opportunities andtrends.
  • Collaborating with crossfunctionalteams to create promotionalmaterials.
  • Monitoring and analyzing theperformance of marketing campaigns.
  • Managingthe production of marketing materials andcollateral.
  • Building and maintainingrelationships with key stakeholders and mediapartners.
  • Planning and attending promotionalevents and exhibitions.
  • Utilizing digitalmarketing techniques to maximize onlinepresence.
  • Identifying and targeting specificcustomer segments.
  • Evaluating the effectivenessof marketing strategies and adjusting plansaccordingly.
  • Creating and managing themarketing budget.
  • Developing pricing strategiesto maximize profits and marketshare.
  • Forecasting market trends and stayingupdated on industry developments.
  • Providingregular reports and updates to seniormanagement.
  • Collaborating with the sales teamto develop complementarystrategies.
RequiredQualifications:
  • Bachelors degree inMarketing Business Administration or relatedfield.
  • Proven experience in a marketing rolepreferably in a similar industry.
  • Demonstratedunderstanding of marketing principles andtechniques.
  • Excellent written and verbalcommunication skills.
  • Strong analytical andproblemsolving abilities.
  • Proficiency in marketresearch and data analysis.
  • Ability tomultitask and prioritize competingdeadlines.
  • Creativity and innovative thinkingin campaign development.
  • Experience in digitalmarketing and social mediamanagement.
  • Proficient in Microsoft Office andmarketing software.
  • Strong project managementand organizational skills.
  • Ability to workeffectively in a team andindependently.
  • Knowledge of current marketingtrends and best practices.
  • Proven track recordof delivering successful marketingcampaigns.

communication,microsoftoffice,digital marketing,social media management,projectmanagement,sales,budgeting,forecasting,market research,writtencommunication,analytical skills,campaigndevelopment,marketing,stakeholder management,event planning,verbalcommunication,creativity



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