Digital Marketing Manager

4 weeks ago

Jaipur, India T S Project Eagle Full time
Job Description
ALTERNATE TITLES  Digital Marketing Consultant, Digital Marketing Manager
DEPARTMENT MARKETING
COMPANY Tarang Sanghi Studio
REPORT TO CEO

If you know how to digitally communicate the services to the right audience, then this opportunity is for you
We are looking for a digital marketing professional who can:
Develop and innovate the digital marketing strategies
Good knowledge of managing SEO, SEM, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services
Stay up-to-date with new digital marketing techniques, technologies and social media
We are a ‘Tech-driven’ startup, and this opportunity will not only enhance your existing skills, but also give you an edge over other digital marketers to learn and implement new techniques and technologies in-house, as well as, for external global clients.
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

ABOUT COMPANY

Founded by Tarang Sanghi in Jaipur, RJ (India), TS Studio is a strategic design, business, and tech consulting practice with offerings ranging from venture-creation, strategy, branding, digital marketing to; space, graphic, web & app design.
We believe in finding simple solutions to complex problems that people love and use. With our deeply integrated teams from start to finish, we analyze human behaviors to develop new ideas and solutions that enable better experiences. We place a strong emphasis on craft in every detail.
Currently, we are putting together a team of the best and the brightest We look forward to receiving your application

ABOUT DEPARTMENT

The Marketing Department plays a vital role in promoting the business and mission of an organization. It serves as the face of the company, coordinating and producing all materials representing the business. It provides the necessary research to identify the target customers and other audiences, and also helps in driving the sales.

THE PROJECT(s)

  • Design and develop different marketing strategies
  • Prepare different marketing collaterals such as corporate brochures, presentations, newsletters, digital reports, case studies, etc.
  • Manage website traffic and keep updating different digital and social media platforms.

SCENARIO - Consulting Startup

AREA OF RESPONSIBILITIES

PLANNING & EXECUTION
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and manage all digital marketing, including SEO/SEM/PPC, SMS, marketing database, email, social media, Whatsapp & other messaging apps, and display advertising campaigns
  • Design, build and maintain our and our client’s social media presence.
  • Create funnels, drive traffic to websites & SMM, while optimising UX.
  • Create and manage link building strategies, content marketing strategies.
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success.

ANALYTICS
  • Evaluate - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Test - Plan, execute, and measure experiments and conversion tests.
  • Measure - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Optimisation - Identify trends and insights, and optimize spend and performance based on the insights.

MANAGEMENT
  • Stakeholders - Maintain strong and positive relationships with internal and external stakeholders.
  • Vendors - Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content.
  • Audience - Handle all audience interactions, including -- comments, live-chat etc.
  • New Trends - Keep updated and present new social media sites, web technologies, marketing platforms, and digital marketing trends.

Requirements
Years of Relevant Experience- 3+ Years of hands-on Digital Marketing experience for the company in-house and/ or as a consultant for external clients.

Education & Work experience-
    • We prioritise skills over degrees but Bachelors/ Masters Degree/ Diploma/ Certification in Digital Marketing, Marketing & Advertising, Computer Science/ Applications, or other relevant fields.
    • Experience with A/B and multivariate experiments.
    • Create ‘eye-catching’ visuals, graphics, and written contents to attract more viewers.

Software and Applications-
    • Google Adwords, Google Analytics, FB Pixel.
    • Content Management Systems, SMM Tools
    • Microsoft Office
    • Social Media (Facebook, Twitter, Instagram for Business, Linkedin Marketing etc.)
    • Adobe Creative Cloud (Photoshop, InDesign, Illustrator) is a bonus.

Qualities & Capabilities-
    • Strong written and verbal communication skills
    • Leadership skills
    • Self-motivated
    • Goal and Team Oriented
    • Creative, and can think ‘Outside the box’
    • Multitasking ability
    • Analytical mindset
    • Attention to detail
    • Solve complex problems in short time period


BenefitsWe offer competitive compensation and benefits.

Requirements
YEARS OF RELEVANT EXPERIENCE- 5+ Years of relevant experience managing Digital / IT Projects. EDUCATION AND CERTIFICATIONS** - We prioritize skills over degrees but Bachelors/ Masters degree/ diploma/ certification in Business, Digital Marketing, Computer Science or other relevant fields is a plus. Additional Project Management certifications like PMP/ PMI / PRINCE2 are highly desired. SOFTWARE AND APPLICATIONS- Tech-savvy with good knowledge of MS Office, and strong experience with project management software like Jira, MS Projects, Click Up, Asana, Wrike, Basecamp etc. QUALITIES AND CAPABILITIES- Excellent communication (verbal & written), interpersonal and consulting skills Ability to manage multiple teams and projects simultaneously Excellent organization and time management skills Ability to meet targets and deadlines. Quick thinking, problem solving skills Detail-oriented Budget management Confident, pleasant personality, ambitious, self-motivated.

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