Digital Marketing Leader

2 weeks ago


Bengaluru, India Decathlon Full time

Mission


WHO WE ARE

Decathlon is one of the world's largest sporting goods retailers and manufacturers, started from 1976 in France. Currently present in 57 Countries. Our purpose is to To achieve this, we are looking for a dynamic teammate, expecting to share his/her enthusiasm and passion for sports.

TEAM BACKGROUND

You will be a part of the Marketing & Communication team at Decathlon, with a specific focus on driving the digital marketing strategies & channels. You will contribute to acquiring new customers, retain existing customers and improve the overall ROAS of marketing investments.

Profile

JOB ROLE

The ability to drive higher performance for our omnichannel sales across the stores,web and app, through strategic approaches on digital marketing channels.

MAIN RESPONSIBILITIES 

Marketing Strategy - Build long term marketing strategies to support Decathlon India's overall strategies and business objectives.

Operations - Streamline the marketing functions to accelerate Decathlon’s Marcom Project to achieve Vision 2026. Manage stakeholder expectations, communicate effectively and drive the organization to action.

Growth - Customer Growth driven by performance marketing and CRM/Retention channels.

Team Building and Management: Recruit, develop, and lead a high-performing team of marketing professionals, fostering a collaborative and results-driven work environment. While identifying the short term and long term human needs.

Synergy with Decathlon’s Global marketing topic leaders + External Topic advisors.

Strategize paid digital media mix/channels to ensure high intent New users, measurability and efficiency of budget.

Digital Channel Optimization - Ideal marketing funnel and budget apportionment to drive new customer growth & efficiency.

AN IDEAL CANDIDATE WILL HAVE

Passion for sport, you like to enjoy sport with your teammates

You have an entrepreneurial mindset, a strong sense of responsibility, autonomy and drive for results

Recognized capacity to understand business needs, bring structure in a complex environment and lead action plans

Strong data analysis skills, ability to perform data analysis and make data-driven decisions

You are a technology enthusiast, you care about how things work and you can successfully collaborate with technical expertsA prior experience in performance marketing / omni - commerce is required.

EXPERIENCE

10-12 years of experience in the digital marketing/performance marketing

Prior experience in performance marketing agencies is a plus 

Masters degree in marketing is a plus

JOB INFORMATION

Location : Decathlon Sports India, Survey No - 78/10, A2 - Chikkajala Village, Bellary Rd, Bengaluru, Karnataka 562157 Bangalore, 



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