Marketing Automation Specialist

3 weeks ago

Mumbai, India Brainvire Infotech Canada Full time

Job Location:

Mumbai

Job Type:

Permanent

Education:

Any Graduates / Any Post-Graduates

Position:

Marketing Automation Specialist

Experience:

3-4 Years

No of Openings:

1

As a Marketing Automation Specialist, you will be responsible for managing and optimizing marketing automation campaigns and leveraging automation tools, like HubSpot, Braze, Mailchimp, and more, to support the overall marketing objectives of our clients.

Roles and Responsibilities

Identifying client's goals and objectives, and creating and owning marketing automation strategies accordingly. Implementing and monitoring automated campaigns across web and email Building and testing workflows and automation on multiple platforms (Braze, HubSpot, MoEngage, SendGrid, etc.). Ensuring campaigns are running smoothly and troubleshooting any issues that arise. Providing analytics and reporting on the performance of automation Using CRM and marketing automation tools to segment and target customer groups effectively, ensuring relevant and personalized content is delivered to the right audiences. Identifying new areas of automation capabilities on a client-by-client basis and ensuring that automation is set up, when and where needed A/B testing automation to find out what works best.

Skills

Braze HubSpot MoEngage SendGrid Good Communication

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