Marketing Operations Manager

3 weeks ago

Mumbai, India The Nielsen Company Full time
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future. Nielsen’s marketing team is tasked with unlocking revenue growth by solidifying and strengthening our domain authority and effectively connecting with our target audience at key (and measurable) moments that matter throughout the buyer journey. Our work drives the growth of Nielsen’s customer base, lifetime value, and business outcomes by creating and implementing a segment driven approach to all marketing activities from messaging and positioning to strategy creation, execution and measurement. We succeed through the development of data & insight led strategies, innovative ideas, creativity along with exceptional execution and continual optimization. 

Global Marketing Operations & Project Excellence Team

The Global Marketing Operations & Project Excellence team is a center of excellence dedicated to enhancing the efficiency and performance of our global marketing team. We focus on operational and project excellence, collaboration, and responsible budget management. The Marketing Operations Manager will be critical in facilitating a strong partnership between global marketing and finance teams, overseeing budget management, purchase orders, and streamlining invoicing processes.

Responsibilities

Facilitate a healthy partnership between global marketing and finance teams, ensuring the effective management and tracking of budget forecasts and actuals across diverse regions and campaigns. Assume ownership and expert management of purchase order processes, guaranteeing accuracy and adherence to established protocols. Work in tandem with the global marketing team to facilitate timely invoice collection. Develop and implement efficient procedures to encourage prompt submissions and track outstanding invoices. Ability to translate complex financial data into readily digestible narratives for marketing leadership. Serve as the main point of contact with finance partners, proactively identifying and addressing potential budgetary shortfalls or opportunities for optimization.  Support in streamlining processes and implementing industry best practices for enhanced financial management within the marketing domain.

Qualities

Possess a strong foundation in finance management and accounting principles, complemented by a thorough understanding of marketing strategy, terminology and objectives. An advocate and champion for the continued health and resilience of the global marketing budget. Thrives in dynamic environments, readily adapting to evolving processes and embracing the introduction of new tools and technologies. Resourcefulness and creativity are essential.  Self-directed and initiative-driven spirit, anticipating challenges and proactively seeking solutions.  Embraces an always-on learning orientation, continuously seeking new and innovative ways to optimize efficiency and effectiveness within global marketing. Responsive, engaged, and ready to take action. 

Experience

A proven track record of success in finance management, ideally within a marketing or advertising context. Demonstrated excellence in analytical skills, proficient in financial modeling and data analysis tools. Exceptional communication and presentation skills, able to tailor financial information for diverse audiences with clarity and effectiveness. Extensive experience collaborating across cross-functional teams and adapting to ever-evolving environments. Experience in international finance and currency conversions. Familiarity with marketing performance metrics and data analytics platforms. A proven track record of successfully identifying and implementing cost-saving measures.

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