Digital Marketing Specialist 2 years Kolkata Delhi

2 months ago


Kolkata, India 2coms Full time
AboutClient.

OurClient is a FinTech startup based in the UK with offices in Indiaand Singapore. Our client is striving to revolutionise digitalpayments through innovative solutions. Our client is one of the fewcompanies globally that offer a payment platform preintegrated withthe payment ecosystem as a service to businesses on a brandablebasis through API stacks and/or hosted customizable portals..Kolkata office provides IT build and customer support to whilemarketing support is provided from the Delhi office. As our clientcontinues to grow and expand their offerings they are seeking atalented Digital Marketing Specialist to join theirteam.


LocationKolkata /Delhi

Overview

Clientare seeking a skilled and creative Digital Marketing Specialist tojoin their team. As a key member to their marketing department youwill be responsible for developing and implementing digitalmarketing. Strategies to drive online traffic engagement andconversions. The ideal candidate will have a passion for digitalmarketing a strong understanding of online platforms and theability to analyse data to optimize campaignperformance.


Responsibilities:

Planexecute and optimize digital marketing campaigns across variouschannels like search engines social media andemail.

Manageorganization website and optimize it for user experience and searchenginevisibility.

Createand curate engaging content for digital platforms including blogposts social media posts videos andinfographics.

Monitorand analyse key performance indicators (KPIs) to measure theeffectiveness of digital marketing efforts making datadrivenrecommendations forimprovement.

Conductmarket research and competitor analysis to identify trends andopportunities.

Collaboratewith crossfunctional teams including marketing sales and productdevelopment to align digital marketing initiatives with overallbusinessobjectives


Qualifications

Bachelors degree in marketing Communications or relatedfield.

Provenexperience in digital marketing with a strong portfolio ofsuccessfulcampaigns.

Proficiencyin digital marketing tools and platforms such as Google AdsFacebook Ads Manager Google Analytics and marketing automationsoftware.

Excellentwritten and verbal communication skills with the ability to craftcompelling content for different digitalchannels.

Stronganalytical skills and the ability to interpret data to driveinsights anddecisionmaking.

Creativethinking and problemsolvingabilities

Uptodateknowledge of digital marketing trends best practices anddevelopments

RequirementsQualifications

Bachelors degree in marketing Communications or relatedfield.

Provenexperience in digital marketing with a strong portfolio ofsuccessful campaigns for 2years.

Proficiencyin digital marketing tools and platforms such as Google AdsFacebook Ads Manager Google Analytics and marketing automationsoftware.

Excellentwritten and verbal communication skills with the ability to craftcompelling content for different digitalchannels.

Stronganalytical skills and the ability to interpret data to driveinsights anddecisionmaking.

Creativethinking and problemsolvingabilities

Uptodateknowledge of digital marketing trends best practices anddevelopments

Qualifications Bachelor s degree in marketing, Communications, orrelated field. Proven experience in digital marketing, with astrong portfolio of successful campaigns for 2+ years. Proficiencyin digital marketing tools and platforms, such as Google Ads,Facebook Ads Manager, Google Analytics, and marketing automationsoftware. Excellent written and verbal communication skills, withthe ability to craft compelling content for different digitalchannels. Strong analytical skills and the ability to interpretdata to drive insights and decision-making. Creative thinking andproblem-solving abilities Up-to-date knowledge of digital marketingtrends, best practices and developments

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