Hiring Digital Marketing

2 months ago


Coimbatore, India squashapps Full time

Responsibilities

  • Planand execute all digital marketing including SEO/SEM marketingdatabase email social media and display advertisingcampaigns
  • Design build and maintain our socialmedia presence
  • Measure and report performanceof all digital marketing campaigns and assess against goals (ROIand KPIs)
  • Identify trends and insights andoptimize spend and performance based on theinsights
  • Brainstorm new and creative growthstrategies
  • Plan execute and measure experimentsand conversion tests
  • Collaborate with internalteams to create landing pages and optimize userexperience
  • Utilize strong analytical ability toevaluate endtoend customer experience across multiple channels andcustomer touch points
  • Instrument conversionpoints and optimize user funnels
  • Collaboratewith agencies and other vendorpartners
  • Evaluate emerging technologies.Provide thought leadership and perspective for adoption whereappropriate

Requirementsand skills

  • BS/MS degreein marketing or a related field
  • Proven workingexperience in digital marketing
  • Demonstrableexperience leading and managing SEO/SEM marketing database emailsocial media and/or display advertisingcampaigns
  • Highly creative with experience inidentifying target audiences and devising digital campaigns thatengage inform and motivate
  • Experience inoptimizing landing pages and userfunnels
  • Experience with A/B and multivariateexperiments
  • Solid knowledge of websiteanalytics tools (e.g. Google Analytics NetInsight OmnitureWebTrends)
  • Working knowledge of ad servingtools (e.g. DART Atlas)
  • Experience in settingup and optimizing Google Adwordscampaigns
  • Working knowledge of HTML CSS andJavaScript development and constraints
  • Stronganalytical skills and datadriventhinking
  • Uptodate with the latest trends andbest practices in online marketing andmeasurement


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