Marketing Automation Specialist

4 weeks ago

Noida, India Red Hat India Private Limited Full time

About the job

Red Hat's Core Business Platforms team is seeking an experienced Marketo platform system analyst with the ability to think creatively using technology to solve business challenges. As a system analyst you will be responsible for understanding stakeholder needs and maintaining technical infrastructure alongside your team.

This role will be part of the Marketing Technology team and will manage the health and evolution of Red Hat’s core marketing automation platforms to support the needs of our Digital Marketing teams.

This is a hybrid position., EDT hours.

What you’ll do

Work within the MarTech Stack to customize applications to fit business needs including managing the technical aspects of Marketo within an Adobe technical stack and other key marketing systems

Listen to stakeholders to provide input towards a multi-year roadmap, and a prioritized backlog of work, in order to continuously improve our marketing systems with both vendors and internal teams

Lead efficient meetings, explain data and technical details to non-technical audiences, and balance collaboration with getting-things-done

Develop detailed technical documentation, including, but not limited to: user stories, data-flow diagrams, entity-relationship diagrams, user guides, test cases, and blog posts

Partner with stakeholders to understand business challenges, gather requirements, identify gaps and translate that information into automated solutions within Marketo

What you’ll bring

Advanced understanding of Adobe marketing technology including Marketo and integrating CRM systems (e.g., Salesforce.com) and other marketing technologies

Stakeholder focus, with the ability to deliver and manage multiple priority projects with high satisfaction rates in a rapidly changing environment

Ability to think systematically and effectively when navigating ambiguously defined business problems

Strong analytical skills (including mastery of Microsoft Excel, SQL or custom scripts) and some experience with advanced reporting and data analysis tools (e.g., Dataroma, Tableau)

Excellent presentation and communication skills, both written and verbal

Relationship building with a persistent and enthusiastic customer service mentality

Self-motivation, with the ability to work in a highly visible, fast-paced, sometimes ambiguous, and continuously evolving role

Ability to lead strategic and operational conversations to address evolving business requirements across global stakeholders

5+ years of work experience and a BA/BS in a related field

The following are considered a plus:

Hands on experience working within other technology within Adobe Experience Cloud

Experience integrating Marketing data with Salesforce

Understanding of Workato recipes and/or lo code/no code automation

About Red Hat
is the world’s leading provider of enterprise software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates have the flexibility to choose the work environment that suits their needs from in-office to fully remote to office-flex. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact. Opportunities are open. Join us.

Diversity, Equity & Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.


Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.


Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email . General inquiries, such as those regarding the status of a job application, will not receive a reply.

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