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Group Manager

2 months ago

Mumbai, India WNS Global Services Full time
Job Description

The Digital Marketing Manager is responsible for successfully delivering our digital marketing initiatives – from effectively run targeted campaigns, generating qualified leads, reporting, analysis and campaign optimization, to maximising our website and blog to managing our social channels, email marketing and leveraging our marketing automation/CRM platforms, and ensuring that we are maximising our return on investment and achieving our lead generation and brand awareness targets.Our objective is to reach prospective customers, drive engagement, increase website traffic, and generated qualified leads to increase revenue through strategic utilization of digital channels.Responsibilities will include:● Build and execute paid media campaigns across Google, Social Media, Programmatic, ABM, Email and other reach platforms. ● Create Ads and variations to achieve benchmark KPIs● Set up and optimize campaigns within each platform to reach prospects.● Strategize and execute Account based marketing campaigns● Generate qualified leads● Campaign analysis and optimization, cross platform● Collaborate with other departments (business units, sales etc.) to manage reputation, identify key players and coordinate actions.● Plan, create and execute engaging email marketing campaigns across the business working with our Salesforce and email marketing systems to define targeting criteria and build mailing lists.● Manage and monitor social media and web platforms to drive improvement and engagement,● Ideate and draft social content in collaboration with colleagues across the business and partner with Marketing and Design colleagues on the development of content assets● Manage our corporate website to ensure it remains up to date and optimised e.g.o Uploading new assets and switching out promotional contento Creating links between pages to relevant blogs, case studies, press releases, media coverageo Connecting related resources via links and CTAso Identifying areas of development and project managing the delivery of theseo Looking at opportunities to improve our SEO by working alongside our digital agencyo Use Google analytics and other insight tools to analyse performance, identify trends and competitor insights and improved ROI● Write and develop automated customer journeys within email marketing platform and analyse and test existing journeys to improve results● With support from your manager, take ownership of specific elements within the marketing plan such as planning and executing a webinar series, managing a design project, coordinating a product launch● Contribute regular updates, feedback and market intelligence to monthly reportsIdeal Candidate ● Excellent command of both written and spoken English● Experience within B2B marketing for a global company and ideally in the professional services area where the individual was responsible for international markets ● Knowledge of analytics, reporting and continuous improvement across email marketing and paid marketing campaigns to understand campaign performance issues and fix problems● A digital native with strong technical understanding of marketing automation technology and tools, with direct experience of implementing complex multi stage automated campaigns. Likely to have worked with Hubspot, Pardot, Eloqua, Marketo or similar technology and have familiarity with/experience of Salesforce.● Experience of executing SEO activity and familiar with the core principles and tools used to drive an SEO strategy● Experience of managing or executing paid media campaigns to deliver clear commercial objectives, and optimising campaigns over time to improve results● Social media expertise, including delivering organic social media marketing campaignsQualifications:● University degree, preferably in business / marketing or a similar qualification● Relevant professional accreditation in Google Analytics, Google Ads (AdWords), Demandbase or similar


Qualifications

Digital Marketing and Performance Marketing expertise


Additional Information