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Senior Commercial Manager

6 months ago

Mumbai, India Indicia Worldwide Full time

About us

Indicia Worldwide is an insight and technology-led communications agency with global production expertise.

Why we exist: we create new value

At Indicia Worldwide, our philosophy is one of ‘creating new value’. We create new value at every step of the journey that a brand takes to market, by driving an increase in marketing performance and reducing costs in marketing execution. For our clients and their customers, we are building mutually beneficial partnerships. We see this proposition, built around the perfect balance of efficiency and effectiveness, as pioneering, entrepreneurial and, above all else, sustainable.

Our substantial investment in our technology and data science capability, and resource, provide our differentiation in the marketplace. Data insight and marketing technology give us the ability to measure our work, evidencing ROI as the most critical metric in today’s environment.

We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realise ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences.

As a business we draw on a rich heritage from the worlds of print, creative production, retail, data, digital, tech and creative, bringing these disciplines together to support global brands with their omnichannel marketing activation needs.

We believe in what we do. We believe this proposition makes us unique. We have the capacity to redefine the way marketing is activated for our clients across the globe. Now, and well into the future.

The output: Improved client performance by engaging consumers with brand ideas better, faster and more cost-effectively, across every step of the journey that a brand takes to market.


Purpose of the role

The Senior Commercial Manager, APAC reports to the Finance Director, APAC based in Mumbai and is responsible for providing financial analysis and valuable insights, supporting the APAC Leadership Team in driving commercial and strategic outcomes.

This role will also collaborate closely with the business units comprising of Agency, Client Partners, Sales & Marketing to ensure commercially viable price deals are cut, offering win-win situation to us as well as Clients.

He/she will be responsible for planning, developing and implementing commercial strategies based on company goals and objectives with the main goal to support and accelerate growth. Some of the duties may also include conducting market research and analysis to develop business plans for commercial opportunities.

The business is at an exciting phase of transformation pivoting towards the achievement of strategic growth and this position will play a critical role in building the FP&A business partnering capabilities of the regional finance team as well as revamping existing reporting processes and requirements across the region.

Key responsibilities:

  • Pricing strategies, models, scenario analysis and commercial support to ensure commercially viable deals with Clients, for all the markets across APAC
  • Champion the contracting, commercial and compliance aspects of the business units
  • Partner with the business in performing market and client profitability reviews and preparing/modelling fee proposals
  • Design and put in place automated reporting tools and templates to support new business initiatives pertaining to RFIs and RFPs from clients and prospects
  • Provide commercial finance support and analysis that drives sound business decisions in delivering profitable growth
  • Able to translate complex finance calculations into simple, actionable strategies for teams
  • Perform/ contribute to FP&A function on need basis
  • Other ad hoc tasks that may arise


Skills, knowledge, experience and exposure

  • At least 10 years of commercial finance experience, a marketing agency will be preferred
  • Degree in Accountancy, Finance, Business with CPA/ CA/ ICWA or equivalent
  • Advanced Excel (macros, VBAs, etc) and PowerPoint, must be able to build financial models, perform sensitivity and scenario planning, build reporting tools and templates to manage all reporting requirements and present analysis and findings at various management meetings
  • Experience in using data visualisation tools such as Power BI, Tableau, etc. a plus



Mindset to navigate the role

  • Commercially astute, highly analytical and results-oriented
  • Self-starter and hands-on as this is an individual contributor role



The softer skills that we believe, will help you thrive in this role

  • Strong communicator and confident with interacting with Finance and non-Finance stakeholders alike, locally and regionally plus able to partner and work effectively across all levels of management and employees
  • Ability to cope with the fast-paced nature of the business in terms of reporting obligations and deliverables whilst maintaining high levels of accuracy



Role Requirements

  • Whilst the contracted hours for the role are 9.00am to 6.00pm IST, Mon – Fri, the global nature of the business requires that some meetings and engagements will happen outside of these hours.
  • The hybrid work model applies to this role which requires to come to the office in Malad West whenever needed.You will be expected to perform in a flexible environment but ensuring delivery.



We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.