International Marketing
4 weeks ago
Company Overview
The Sagar Hospitals is a prestigious healthcare services institution with two tertiary care multi-specialty hospitals, four clinics, and a chain of 12 pharmacies. We are a division of the esteemed 400 INR Crore Sagar Group, established in 1960. Our healthcare services have achieved a global brand status, bringing pride to Bangalore. We have received various accreditations and are known for our medical and technological successes.
Job Overview
We are looking for an experienced Senior International Marketing professional to join our team at Sagar Hospitals. As the International Marketing Manager, you will be responsible for developing and implementing marketing strategies to expand our brand presence globally. This is a full-time position based in Bangalore, India, and requires a minimum of 7 to 10 years of experience in international marketing.
Qualifications and Skills
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in international marketing, preferably in the healthcare industry
- Strong understanding of global markets and cultural nuances
- Creativity and ability to think outside the box to develop innovative marketing strategies
- Proficiency in social media platforms and marketing tools
- Strong analytical thinking and problem-solving skills
- Excellent leadership and project management abilities
- Knowledge of advertising techniques and principles
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced and dynamic environment
Roles and Responsibilities
- Develop and execute international marketing strategies to promote our brand and services
- Identify and analyze market trends and competitive landscape to identify opportunities and threats
- Drive international market research and competitor analysis to understand and adapt to market dynamics
- Plan and oversee marketing campaigns and initiatives targeted at international markets
- Manage and coordinate with external agencies, partners, and vendors to execute marketing activities
- Create compelling marketing collateral, including brochures, presentations, and website content
- Utilize social media platforms and digital marketing tools to enhance brand visibility and engagement
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels
- Monitor and report on the effectiveness of marketing campaigns and initiatives
- Stay up-to-date with industry trends and best practices in international marketing
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