Amazon PPC

About theCompany:

Join ACPL Exports Pvt. Ltd.Indias foremost silver jewelry supplier with a 60year legacy. ACPLis renowned for its innovative designs and commitment to qualityserving as a leading exporter in theindustry.
About the Role:ASM/SR.EXECUTIVE AMAZON PPC
TheCompany is looking for young and dynamic candidates who hasexperience of Amazon PPC and independently responsible for thedaytoday delivery of campaigns within budget including accountmanagement and optimization reporting achieving KPIs. As anASM/SR.EXECUTIVE specializing in Amazon PPC (PayPerClick) at ACPLExports Pvt. Ltd. you will be responsible for managing andoptimizing Amazon advertising campaigns to drive sales and maximizeROI. Your expertise in Amazon PPC will play a crucial role inexpanding ACPLs online presence and driving revenue growth on theplatform.

FundamentalParameters:
Experience: Provenwork experience for at least 810 years as a Sr.Executive/ Asstt.Manager or in a similar role with Excellent written and verbalcommunication skills who can manage a team of 10 people effectively& make strategyaccordingly.
Qualification: Strongunderstanding of Amazon PPC trends and best practices Must begraduate/ MBA
Location: NunhaiAgra.
Compensation: Competitivealigned with industrystandards.
Gender: Both genderswelcome to apply
Key SkillsPreference:
All types ofsponsored products ads
All typesof sponsored brand ads
All typesof sponsored display ads
Competitor Data Analyst
AmazonPPC targeting strategy Keywords and Products AsinBased
Define and implement thecampaigns category into three parts in amazonppc
Generic (2) Competitor (3)Brand
Tools: Helium10 JungleScout SEO Stack Keywords andZONGURU
Responsible for Demandgeneration Revenue & monitoring changes and its impact inproduct ranking
Analysis of theproducts like ASIN rankings ratings customer feedback/reviews aswell as product salesperformance

Requirements1.Campaign Performance:
Target:Optimize Amazon PPC campaigns to achieve a minimum ROAS (Return onAd Spend) of 5X ensuring effective utilization of advertisingbudget.
2. ACoSManagement:
Target: Maintain anAdvertising Cost of Sales (ACoS) below 20% balancing ad spend withrevenue generated from PPCcampaigns.
3. KeywordOptimization:
Target: Conductkeyword research and optimize PPC campaigns to targethighconverting keywords relevant to ACPLs silver jewelryproducts.
4. Ad CopyEffectiveness:
Target: Improve adcopy performance by achieving a minimum CTR (ClickThrough Rate) of10% through compelling and relevant adcontent.
5. BidManagement:
Target: Implementstrategic bid adjustments to optimize ad placements and maximizeexposure while minimizing CPC(CostPerClick).
6. ProductTargeting Campaigns:
Target:Implement and optimize product targeting campaigns to showcaseACPLs products to relevant audiences based on browsing andpurchasing behaviour.
7. Ad SpendAllocation:
Target: Allocate adspend efficiently across different product categories and campaignsto ensure optimal performance andROI.
8. CompetitorAnalysis:
Target: Conduct regularcompetitor analysis to identify opportunities and threats adjustingPPC strategies accordingly to maintain a competitiveedge.
9. Ad PerformanceReporting:
Target: Generateregular reports on ad performance metrics providing insights intocampaign effectiveness and areas forimprovement.
10. Sales and RevenueGrowth:
Target: Drive a minimummonthly increase of 20% in sales and revenue attributed to AmazonPPC campaigns contributing to overall businessgrowth.

BenefitsMotivationalParameters:

At ACPL we take pride infostering a motivating work culture that promotes growth teamworkand excellence. Our commitment to providing the best care extendsto our employees ensuring a supportive and inclusive environmentwhere your skills and dedication are highly valued.
Career Graph: Join ACPL ExportsPvt. Ltd. a renowned silver jewelry supplier with a 60year legacyas an ASM/SR.EXECUTIVE specializing in Amazon PPC (PayPerClick). Inthis role youll be instrumental in driving sales and maximizing ROIthrough strategic management and optimization of Amazon advertisingcampaigns. As an ASM/SR.EXECUTIVE specializing in Amazon PPC atACPL Exports Pvt. Ltd. youll lead the optimization of Amazonadvertising campaigns to drive sales and revenue growth for thecompanys silver jewelryproducts.

1. Managetasks including Inter Unit Reconciliation manage day-to-dayaccounting operations, Payables, Capitalization, Insurance, andContract Accounting. 2. Oversee the duties of the accounting team.3. Assist in developing and monitoring budgets, ensuring alignmentwith company goals and financial targets. 4. Oversee the completefinancial process, ensuring accuracy and compliance at each step.5. Demonstrate proficiency in GST, TDS, and other accounts-relatedcompliances, ensuring adherence to regulatoryrequirements

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