Mindshare | Director

6 months ago

Gurugram, India GroupM Full time

Description

Position at Mindshare Overview of job Mindshare is seeking a strategist with minimum 5-7 years of work experience in Data Analytics & research who would be responsible as a Director to decode digital data, marrying offline and online data, digital research and a comprehensive understanding of Google, Facebook, & other partners digital data eco-system to arrive at actionable tools & Data products for addressing brand challenges.strategy based on data understanding, consumer insights and market/media dynamics. Reporting of the role This role reports to the Head of Digital Strategy, Mindshare 3 best things about the job: You get to work on iconic brands and with some of the best marketing minds Entrepreneurial Culture Fun on the job, with an extremely spirited and entrepreneurial team Measures of success – In three months, you would have: Complete knowledge of relevant categories Present data strategies on the digital portfolio of Mindshare. Support Client Leadership and Media Planning teams with Annual Data Strategic Actions and Workflows. Integrate and learn the different streams of work / processes in data and digital. Identify at least 2-3 areas that the individual would lead and be accountable for In six months, you would have: Developed and see at least 3 key Data strategies being implemented Developed a good inter-teams connections specially with choreograph and regional analytics teams. Proactively taking initiatives for building automated doashboards and processes for all the regions. Codify learnings and best practices on Data for Digital, across platforms with help from Specialist teams and Partners. Identify meaningful trends to bet on, in an increasingly dynamic media landscape and build omnichannel data strategies around it. In 12 months, you would have: Independently working on the data & AI led solutions Worked on end to end award winning solutions Creating strategies along with cross teams and seamlessly integrating data, technology, tools and digital goals for brands Train and mentor new joinees Responsibilities of the role:  Provide strategic communications & planning leadership on driving data driven automation for mindshare. Act as the go to person for data strategy and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and technology planning. Support the team that works on the annual marketing strategies along with the Client Leadership team and specialist units Develop creative ideas and disruptive automation projects driving innovations for the client, aligned with their business, customer and brand goals Drive consumer understanding to draw insights that impact our brand plans Keep abreast of media innovations and developments and find links to enrich brand plan with future proof technology led mindset. What you’ll bring:

 Strong depth and width of data & tech expertise, combined with knowledge of integrated operations. A data-led and consumer first approach to Digital marketing automation vision. Centre brained approach, combining analytics and artificial intelligence. Exposure to leading techniques and tools of in the areas of Marketing, Brand Planning, Research (qualitative and quantitative), Consulting. Strong understanding & passion for innovation around projects such as consumer first data clean rooms. Highly passionate, collaborative, outgoing, creative data strategist. Strong tool & Analytical skills. Self-motivated, proactive, highly organized, and drives for business results with urgency Able to design, implement, and analyse primary data research and need of dashboarding with minimal supervision. Minimum qualifications:

 MBA or Master’s degree 5-7 years’ experience Prior work experience in or exposure to Data Analytics. Understanding of tools such as python, power BI, DSP understanding.

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