Digital Marketing Executive

2 months ago

New Delhi, India Avana Medical Devices Pvt ltd Full time
Job Description

Organisation

Avana Medical Devices Pvt Ltd

Industry

Medical Devices

Job Title

Digital Marketing Executive / Manager

Location

Delhi


 

About Avana

 

 

Founded in 2009, is the exclusive business partner for Arthrex, RIWOspine, BREG and Aspen in SAARC Countries (India, Sri Lanka, Bangladesh, & Maldives). AVANA`s mission “Preserving Health” comes from the concept of the ancient Sanskrit definition of AVANA, meaning preservation.

 

AVANA has been named as the Best Organization in the Medical Devices space in India for 2021 by Insights Success Magazine.

 

AVANA is committed to provide surgeons with unparalleled quality of products in all spectrum of Orthopaedic specialty, AVANA partners with Orthopedic surgeons in their medical education as a pursuit of less invasive healing for the patient. 

 

AVANA unites a direct employee strength of 75 and an indirect team of over 250 individuals, dedicated to achieving the mission. AVANA has continued to lead the Indian Orthopaedic industry with 30% revenue growth every year since its establishment.

 

 

Job Summary

 

 

The Digital Marketing executive will drive and be responsible for Digital Marketing initiatives including B2B and B2C to drive awareness of Disease, Brand, Therapy and Products. The Digital Marketing Executive will work closely with the Product and sales team and develop custom campaigns to increase the to generate more leads, create awareness, create active engagement,  periodically run the VoC from the patients and manage brand reputation through social media channels.

 

• The incumbent should be a MBA in Marketing / Post-graduation diploma in Business Management

• Should have 3-5 years of experience in Digital Marketing. 

 

 

Roles and Responsibilities in Detail

 

 

 

Social Media Handles And KPI Management

Managing Social Media Handles of the organization


Assist in the formulation of strategies to build a lasting digital connection with consumers


Plan and monitor the ongoing company presence on social media


Expand organization's footprint across all social media platforms including but not limited to Linkedin, facebook, Twitter, Instagram, Vumedi, YouTube, Pinterest, etc


Maintain Organization branding and Online Reputation management across platforms


Manage KPIs of Followers, Viewers, Engagement, etc. across all platforms



B2C

Content Marketing and Calendarization Plan on Social Media Platforms with the objective of:
(a) Organization Branding
(b) Disease Awareness
(c ) Therapy Awareness
(d) Brand Awareness


Build Trust Management with use of :
(a) Patient testimonials


Maintainance, Conceptualization and execution of Content Calendarization Plan


Working with Creative Team on Content Creation with various formats including but not limited to Images, GIFs, Videos, Animations, Motion Graphics, Reels, etc.


Conceptualization, Planning, Calendarization, Execution, Optimizing and Monitoring of Digital media platforms to:
(a) Acquire customers
(b) Awareness
(c ) Lead generation
(d) Traffic generation on inhouse platforms
(e ) Conversion campaigns


Work on Patient/Surgeon testimonials to build trust and confidence in organizational brands



Agency Management

Working with Social media agencies for ensuring management of KPIs of followers, viewers, engagement, etc.


Provide creative ideas for content marketing and update website


Collaborate with designers to improve user experience


Maintain partnerships with media agencies and vendors



Campaign Management

Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness


Be actively involved in SEO efforts (keyword, image optimization etc.)


Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)


Acquire insight in online marketing trends and keep strategies up-to-date


Managing PPC campaigns, monitoring reports, and ROI.


Writing SEO copy for the website.


Prepare operational newsletters and persuasive email marketing strategies.


Use and implementation of Marketing stack to run campaigns


Plan and run campaigns across Customer/ Patient Journey Cycle and provide relevant stimulus to move customers across stages towards purchase/ discussion of Brand/ Therapy with surgeons


Create an omni channel experience for buying, and awareness generation


Work together with Web Designers to maximize user experience.


Coordinate with Social Media Marketing Manager in regards to the online adverts.


Conserve partnerships with media companies.


Stay updated with digital marketing trends and attend networking events.


research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums


contribute to company and industry blogs and manage e-communications


assist with paid media, including liaising with digital advertising agencies


develop and integrate content marketing strategies


manage the contact database and assist with lead generation activities



Website Management

Website Management


Managing Content and updation on website


SEO and page ranking maintenance of Website


Innovative ways to expand and upgrade website content in order to maximize traffic on footfalls



Monitoring and Analytics

Create metrics, Data capture and date management, Analytics and Reporting and Dashboard on the progress


Working on Google Analytics, FB Analytics, Etc tools for campaign analytics


Plan and Track Campaigns with the help of tools like Keyword research, google console, Google Ads, etc


provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)


conduct keyword research and web statistics reporting


contribute to social media engagement and brand awareness campaigns


use web analytics software to monitor the performance of client websites and make recommendations for improvement



Automations

Managing SharePoint and Office 365 Initiates

 

Managing Power Automate and Power Apps to create process automations wherever required

 

Consistently working on  tools to automate processes

 

 

Envangelization

Training team on usage of social media


Training and working with team to expand digital footprint and brand building


Usage of social media as employer and branding to acquire for the best possible talent


Conceptualizes and Ideates for Futuristic Initiates on Social Media/ Digital Platforms

 

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