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Manager - Product Manager Digital
2 months ago
Role: Product Manager -Digital CX
The role is based at Mumbai and reporting to the Head-Customer Experience
Business Context and Opportunities
A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 140,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, pulp and fibre, chemicals, textiles, carbon black, telecom, cement, financial services, fashion retail and renewable energy. Today, over 50% of Group revenues flow from overseas operations that span 36 countries in North and South America, Africa, Asia and Europe.
The Group would like to expand its Retail Footprint and leverage the trust and synergy built over the years in luxury retail by launching a Jewellery Business in India. India's gems and jewellery market contributed around 7% to GDP and 14% to India’s total merchandize export in February’21 with a market size was at US$ 78.50 billion in FY21. The jewellery industry in India is largely driven by individual family owned small to medium size businesses. Thus, the Group anticipates that there is scope of development of large retailers / brand in jewellery industry in near future. The venture will benefit from the retail experience, knowhow and trust build over the years with various ABG Luxury Retail Brands. It will also be able to harness the people, technical and operational capabilities from Group’s retail arms. The range will be developed as a proof of concept for an integrated offering and may be diversified with multiple brands post establishment of a commercially viable business model.
Essential Duties and Responsibilities:
1. Product Strategy:
Developing and executing a robust product strategy is paramount to the success of the Product Manager. This involves aligning the product strategy with overarching business goals and staying attuned to dynamic market trends. The candidate should demonstrate the ability to identify market opportunities through rigorous competitor analysis and translate these insights into a comprehensive product roadmap. This entails a keen understanding of market dynamics, consumer behaviour, and emerging trends to inform strategic decisions.
2. Cross-Functional Collaboration:
Effective collaboration across diverse teams is a cornerstone of successful product development. The Product Manager is expected to seamlessly collaborate with engineering, design, marketing, and other stakeholders. This collaborative approach is essential to ensuring a cohesive and successful product development process. The candidate should excel in facilitating communication between these cross-functional teams, fostering an environment where everyone is aligned with the overarching product goals.
3. Budget Oversight:
The Product Manager plays a pivotal role in financial management, necessitating the development and meticulous management of project budgets. This involves tracking expenditures with precision to ensure cost-effectiveness. Additionally, the candidate should be adept at providing accurate financial forecasts and detailed reports to senior management, contributing to transparent and informed decision-making.
4. Requirements Definition:
Clear articulation of product requirements, features, and functionalities is fundamental to successful product development. The Product Manager should possess the skill to define these elements based on market needs and user feedback. Working closely with development teams, the candidate is expected to translate these requirements into actionable tasks, solutions, and ultimately, innovative products that meet or exceed user & brand expectations.
5. Risk Management:
Identifying and managing project risks is a critical aspect of the role. The candidate should be adept at identifying potential risks, developing effective mitigation strategies, and ensuring the successful delivery of projects. Regular assessment and reporting on project risks, along with proactive solutions to minimize their impact, contribute to the overall success of the product.
6. Quality Assurance:
Ensuring the delivery of high-quality IT solutions is a critical responsibility. The Product Manager is tasked with implementing and enforcing robust quality assurance processes. This involves conducting regular project reviews to ensure strict compliance with established quality standards, guaranteeing that the end product aligns with the envisioned quality benchmarks.
7. Resource Management:
Optimal resource utilization is crucial to project success. The Product Manager is expected to manage and allocate resources efficiently, including both internal team members and external vendors. Proactively identifying and addressing potential resource constraints or bottlenecks is integral to maintaining project momentum and ensuring timely delivery.
8. Product Launch:
A successful product launch requires meticulous planning and execution. The Product Manager is responsible for leading product launch activities, which includes coordinating marketing efforts, creating comprehensive product documentation, and ensuring a smooth rollout. This involves orchestrating cross-functional efforts to maximize the impact of the product launch.
9. User Experience and Feedback:
An unwavering focus on user experience is central to the core responsibilities. Advocating for a user-centric approach, the candidate should actively gather and analyze user feedback to drive continuous product improvements. Monitoring product usage analytics and deriving actionable insights are essential components in enhancing the overall user experience.
10. Technical Understanding:
Possessing hands-on experience with relevant technologies is a foundational requirement for the Product Manager. This includes a deep understanding of the technical aspects of the product and its seamless integration within the IT landscape. The candidate should demonstrate proficiency in leveraging technology to enhance product features and functionalities.
Deliverables:
1. Product Roadmap: Develop a clear and well-defined product roadmap aligning with organizational objectives. Create a comprehensive plan encompassing clear milestones, timelines, and resource allocations to guide project progression.
2. Product Requirements Document (PRD):Generate detailed documentation outlining product features, specifications, and functionalities. This comprehensive document serves as a blueprint for successful product development.
3. Market Research: Conduct thorough market research on products, solutions, and innovations to meet both short- and long-term business needs. This proactive approach ensures alignment with current market trends and future demands.
4. Vendor Management: Execute vendor management processes, including conducting reviews, organizing demos, defining scope, validating proof of concept, and negotiating contracts. Work closely with vendors to align project plans and milestones with organizational objectives.
5. Status Reports: Regularly produce detailed status reports that provide insights into project progress, challenges encountered, and upcoming milestones. This facilitates transparent communication and informed decision-making.
6. Risk Assessment Reports: Develop and present regular reports highlighting identified project risks and corresponding mitigation strategies. This proactive risk management approach ensures a more resilient project delivery.
7. Launch Plan: Develop a comprehensive launch plan detailing the steps required for the successful introduction of new products or features. This plan includes coordinated efforts for marketing, documentation, and a seamless rollout.
8. User Feedback Reports: Regularly compile and present user feedback reports summarizing insights gathered from user interactions. These reports provide valuable input for proposed enhancements, fostering continuous improvement in product features and user experience.
