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Manager - 'Regional Marketing - Public Address Voice Alarm - BT
4 months ago
Define and implement the regional BU marketing strategy to ensure that products are successfully introduced and marketed throughout the entire product life-cycle.
Close cooperation with sales teams to support achievement of BU turnover and IM1% margin targets in the region to drive growth.
Increase market share of the responsible business segment.
-Develop and implement the regional marketing strategy for the responsible business segment in the Asia Pacific region
-Develop yearly strategic sales planning and marketing plan, including promotion basket for the countries.-Define sales driving opportunities and/or implement sales recovery counter measures where needed.-Initiate, monitor and drive innovative business models, G2M approaches, regional focus.
-Pro-active alignment with sales on focus customers and where needed ensure timely correction and achievement of targets.-Support Sales in assessing, optimizing and streamlining G2M and channels.
-Ensure 'Voice of Customer' with key stakeholders to ensure pro-active business case feeds to MKP responsible.-Support local sales teams in convincing contractors, end-customer and consultants.
-Inform, support and challenge sales organization of the region accordingly.-Analyze BU market situation and take actions (marketing mix) to gain market share and improve market positioning.
-Conduct competitive and market analyses ( portfolio; including pricing) and provide related strategies.-Contribute to product/service development by anticipating market trends, end-user and customer needs.
-Support Product Introduction Process (PIP) on all defined process steps, including market input to MKP.
-Contribute to initial product pricing and manage price maintenance and repositioning for each product segments.-Manage product launch in the region (create launch plan, run launch and evaluate).
-Deliver input for development of BU specific commercial training material
-Observe the market to ensure together with existing Marketing team, that our regional product offer is compliant with legal requirements in the field.
-Life-cycle management of product portfolio from product introduction to EOL.-Not limited to the above, take necessary actions to gain market share.
Qualifications
-Minimum 8 years working experience in similar or relevant industry.
-Degree in business (International) and/or engineering (electronics, IT, acoustics).
-Ability to analyze, interpret and present data.
-Good presentation and interpersonal skill.
-Goal oriented to achieve target, proactive to anticipate and solve problems.
-Knowledge and experience in Public Address, Voice Alarm and Paging System will be an advantage.
Additional Information
-Use of SAP, PowerBI and analysis tools to analyze and interpret data.
-Part of product introduction team, providing input such as sales forecast, local requirements, certification.-Provide input for weekly/monthly reporting.
-Provide input for business planning and regular review of planning/forecasting.
-Regional demo stock and life-cycle management.-Coordinate and support regional inventory sell-off programs (EOL, excess inventory).
-Monitor and ensure successful implementation of PCR.
