Search Engine Marketing

2 months ago


Mumbai, India Illusion Dental Laboratory Full time

Company Overview

Illusion Dental Laboratory in Mumbai specializes in providing high-quality dental restorations with exceptional customer service. Committed to communication, technical expertise, and dependable results, we utilize top-tier restorative systems including Bruxzir, Lava, Zirconia, and more. Our team of 51-200 employees is dedicated to upholding our mission of excellence and timely delivery.


Job Overview

We are seeking a Search Engine Marketing (SEM) Specialist for our Malad office. This is a full-time, mid-level position that requires 4 to 6 years of relevant work experience. The role involves enhancing our online presence and driving quality traffic to our website through strategic SEM campaigns.


Qualifications and Skills

  • Proficient in PPC Campaign Management (Mandatory skill) with a solid track record of developing, managing, and optimizing PPC strategies.
  • Strong capability in Ad Performance Analysis (Mandatory skill) to assess campaign effectiveness and identify improvement areas.
  • Experience in SEM Strategy Development (Mandatory skill) with the ability to craft effective strategies that align with business goals.
  • Expertise in Keyword Research to identify and target the best keywords for SEM campaigns, enhancing visibility and reach.
  • Skilled in Ad Copywriting to create compelling and persuasive ad copies that drive conversion and engagement.
  • Competency in Conversion Rate Optimization techniques to enhance user experience and conversion paths across campaigns.
  • Experience with Google Ads to develop and optimize campaigns for search and display networks aimed at achieving performance targets.
  • Adept in using Bing Ads to expand reach and capture new opportunities, supporting overall advertising efforts.


Roles and Responsibilities

  • Plan, develop, and manage comprehensive SEM campaigns to drive traffic and revenue growth.
  • Conduct in-depth keyword research to guide content and advertising strategies.
  • Create and optimize ad copy to improve click-through rates and maximize conversion potential.
  • Monitor and analyze campaign performance metrics to identify trends and areas for improvement.
  • Collaborate with cross-functional teams to ensure alignment of SEM strategies with marketing objectives.
  • Manage budgets and bids, including adjustments and escalations to optimize ROI.
  • Stay updated with industry developments and emerging trends to ensure practices remain innovative and effective.
  • Provide regular reports and insights to stakeholders on SEM performance and outcomes.


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