Assistant Manager

2 months ago


Gurugram, India Great Learning Full time

Key Responsibilities

Set up & optimize nurturing campaigns for new & existing leads through CRM channels like email/WhatsApp/SMS/website etc.Build, execute & optimize user journeys for user-driven actions.Coordinating with the creative team to build assets & content for lead nurturing across different channels.Develop templates & tools for enabling the sales team.Build a repository of learner testimonials – video+textRun ad-hoc & regular consumer research to collect insights for marketing & sales enablement.

Qualification:

1-3 years experience in lead nurturing campaigns through CRM tools preferably WebEngageExperience in understanding user journeys with an aim of nurturing at different conversion funnel stagesExperience in working with CRM platforms like Web engageIn-depth understanding of using new & existing features on Web EngageGo-getter attitude to own leveraging content for the program across channelsAbility to work in close coordination with senior management on critical time-sensitive business initiatives.Market intelligence around best practices & current trends.Excellent communication and presentation skills
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