Marketing Executive
3 weeks ago
As our Marketing Executive - Acquisition, you would have to acquire new users and leads through multiple sources of traffic like Facebook, Affiliates & Google Ads and optimize them to drive the strongest value for acquisition. You would demonstrate strong creativity towards acquisition/paid marketing tactics and drawing value from all campaigns to add value to the overall goals of the company. You would be required to come up with creative solutions/strategies to expand the existing sources of acquisition.
Responsibilities :-
- Manage Google/Facebook campaigns, to deliver ROI and volume objectives.
- Work with internal resources or agencies to monitor and report on daily, weekly, and monthly KPIs against targets.
- Analyze creative by market and propose new creative options working with the brand team.
- Identify data trends and insights and optimize spends and performance based on the insights.
- Plan, execute and measure experiments and conversion tests.
- Brainstorm new and creative growth strategies.
- Conduct competition research to identify new opportunities.
- Collaborate with various teams like Branding & Marketing Tech to get all the processes streamlined and deliver the assets in a timely manner for acquisition activities
Requirements
- 1+ year of prior experience working as a paid marketing professional with a focus on AdWords and Facebook campaigns
- Strong analytical and sales-oriented skills with the ability to make data-driven decisions.
- Basic understanding of digital marketing tools and techniques, with hands on experience of Facebook, Apple Search Ads and the Google Ads panel.
- Intermediate MS Excel skills with a good knowledge of MS Excel formulas, decent knowledge of Databases, SQL, Tableau.
- Strong analytical skills and a goal-achiever attitude.
About Junglee Games
Junglee Games is a leader in the skill-gaming space, with close to 96 million users. Founded in San Francisco in 2012, and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Howzat, Eatme.io, Carron Stars and Solitaire Gold.
Our mission is to build entertainment for millions of people around the world and connect people through high-quality games.
Since we were founded, we've drawn 650 of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits including the movie Avatar.
Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that is creating the next set of conscious leaders. Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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