Review and Ratings Influencer Marketing

3 weeks ago

Jaipur, India VAIBHAV GLOBAL LIMITED Full time

VGL COMPANY OVERVIEW:

Listed in -97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount electronic retailer of fashion jewelry, gemstones and lifestyle products in US, UK, Germany & Canada.

Today’s customers seek convenient shopping experience. We are available to the customers via our proprietary 24X7 TV Shopping channels (Shop LC in US & Germany and Shop TJC in UK) and other digital medium which includes website, mobile apps, Over-The-Top platforms (OTT’s), social media and third-party marketplaces. Thus, today VGL reaches out to almost million households across US, UK & Germany. As digitization increases, online retail is expected to grow and mature, our portfolio & omni-channel strategy will accordingly evolve alongside. VGL has a group turnover of approx. Rs. 2, Crore (FY - ) and employs over people globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. people, including contract workers.

Under our flagship one-for-one meals initiative ‘Your Purchase Feeds...’, we served 13 million meals to school children in India, US and UK. With this, we have served 63 million meals till date. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

VGL is a Great Place to Work (GPTW) certified organization.

SHOPLC OVERVIEW:

TJC OVERVIEW:

SHOPLC GERMANY OVERVIEW:

Our Purpose:

Delivering joy.

Our Vision:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission:

To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

Our Core Values:

TeamworkHonestyCommitmentPassionPositive attitude

Job Description

Responsibilities:

Ratings and Reviews:

All below actions and responsibilities apply for both stores TJC and Ideal WorldModerate, tag, maintain daily both site and product reviewsMeasure and improve review collection for both site and product reviews for all sources to collect from: email, sms, qr code, in website widgetsEvaluate, analyze and improve customer journey on review collectionBased on ecommerce trends, evaluate, test and propose how to use the reviews to have an effect on conversion (review visibility)Working with digital advertising team to improve the ratings of the promoted productsWorking with buyers give and take feedback on what products need improvement on ratings collection/visibilityPropose and design ideas on new initiatives for review collection, review visibility and processes that help increase the overall ratingWork with vendor platform support team on day to day issues on moderation, customer service, technical issuesWork with vendor platform success manager to craft strategies and initiatives to increase overall ratingWork with Customer Service Team on tagging the reviews that need attention from CS teamWork with ecommerce team on proposals for bundling based on reviews collectedAB test templates, subject lines, widgets and any other tool in hand towards improving ratingsKeep following trends, propose new paths on overall customer experience that affects reviews collection and overall site ratingsCollaborate with sister company’s coworkers to share the knowledge and test the initiatives that worked for them

Influencer Marketing:

Find and outreach influencersInteract, reply and communicate with influencers questions and concernsBuild a connection with the influencers onboardPrepare the trackings, reporting, KPIs for the program performanceAB test different influencers niches and measure performancePrepare lists with trackings, codes and follow the influencers product stock and flyers (or any other thing) that is included in the boxStay up-to-date with industry trends, best practices, and emerging platforms to inform strategy.Oversee the creation and approval of influencer-generated content to ensure consistency and brand alignment.Work closely with the creative and content teams to integrate influencer content into broader marketing campaigns.Develop guidelines and best practices for influencer content creation and collaboration.Use data to optimize and improve future influencer marketing efforts.Work with different ecommerce teams to align the need for content and how to reach to influencers/content creators not to clash with the main programCollaborate with sister company’s coworkers to share the knowledge and test the initiatives that worked for them

Reporting to: Head of Digital Marketing

  • Review and Ratings Influencer Marketing

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